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Curated Content from the Global Wellness Institute // April 21, 2021 | View in browser
•  It’s Time to Pay More Attention to Endocrine Disrupting Chemicals (EDC)
•  Regular Exercise Protects Against COVID Hospitalization and Death
•  The Physical Activity Market Is Currently Engaging Only 1/3 of the World’s Population
•  The Wellness Moonshot Expands to Many Millions in China
•  Must-Reads from the Wellness World

INDUSTRY VOICES

It’s Time to Pay More Attention to Endocrine Disrupting Chemicals (EDC)

By Thierry Malleret, economist 

It’s surprising that the wellness industry hasn’t paid more attention to endocrine disruptors—a “silent killer” of wellbeing for both humans and the planet. Endocrine disruptors, more specifically Endocrine Disrupting Chemicals (EDCs), most originating in the agrochemical industry (such as pesticides, plastics, etc.), are linked to numerous adverse health outcomes such as alterations in sperm quality and fertility, early puberty, altered nervous system and immune function, certain cancers, and respiratory problems—both in humans and wildlife. There is strong, recent evidence that exposure to toxic EDCs should be reduced through regulatory action.
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WELLNESS EVIDENCE

Regular Exercise Protects Against COVID Hospitalization and Death 

A new study from Kaiser Permanente Southern California of 50,000 people who developed COVID had some striking findings: People who exercised for 10 minutes or less each week ended up hospitalized because of COVID at twice the rate of people who exercised 150 minutes a week—and were 2.5 times more likely to die. The researchers noted that being sedentary (something you can do something about) was the greatest risk factor for severe COVID beyond being elderly or an organ recipient (which you can’t change).
ACCESS STUDY
 

INDUSTRY RESEARCH

The Physical Activity Market Is Currently Engaging Only 1/3 of the World’s Population. Why Is That?

By Katherine Johnston and Ophelia Yeung, GWI senior research fellows

The $828 billion global physical activity market, while enormous, is currently only engaging about one-third of the world’s population. According to The Lancet, one-quarter to one-third of adults around the world are not getting sufficient physical activity by any method (via natural movement or recreational activities). This represents an incredible public health challenge, and the solution lies in addressing the major barriers to physical activity across all spheres of life—from leisure and recreation options to increasing the natural movement embedded in daily life.
 
GWI’s research explores the major motivations and barriers to physical activity worldwide.
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THE WELLNESS MOONSHOT

The Wellness Moonshot Expands to Many Millions in China

The GWI’s The Wellness Moonshot: A World Free of Preventable Disease has partnered with the Chinese social platform, Tianren Culture, to create The Wellness Moonshot: China, which shares techniques and tools to improve dietary, respiratory and mental health for people across China—vastly expanding The Wellness Moonshot’s reach as China represents 18% of the world population. China desperately needs a wellness revolution as chronic, preventable diseases are growing like wildfire.
 
The collaboration shows the power of bringing culturally specific health and wellness advice to culturally specific platformswith Tianren Culture now spreading inspirational healthy living content to WeChat’s 1.4 billion Chinese users. The advice specifically aligns with China’s ancient calendar based on 24 solar terms–as health habits naturally connected to the seasons is a crucial component of Traditional Chinese Medicine.
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Must-Reads from The Wellness World

 

Making wellbeing a policy priority: lessons from the 2021 World Happiness Report – The Brookings Institution, April 6, 2021


Inactivity kills millions, but movement is the ‘miracle pill’ that could save people and the planetEuronews, March 30, 2021


China’s tech hub Shenzhen moves ahead with GDP alternative–GEP, or Gross Ecosystem Product–that measures value of ecosystem goods and services South China Morning Post, March 24, 2021


How the Physical Body Holds Mental Tension Elemental, April 7, 2021

A STRIKING STAT: Wellness Surging as a Global Consumer Priority

79% of global consumers now report that wellness is important, with 42% considering it a top priority. Every market surveyed reported a big increase (27%-65%) in the prioritization of wellness in the last 2-3 years.

Source: McKinsey survey of Brazil, China, Germany, Japan, UK and US – reported April 2021

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What’s Changed in the Beauty Sector Since COVID
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