Curated Content from the Global Wellness Institute | September 23, 2020


 Which Wellness Markets Will Grow Fastest? Q&A with Melisse Gelula, Co-Founder Well+Good
 Welltodo Releases Must-Read Report on the Innovation Landscape for 25 Wellness Industry Markets
 Will the Pandemic Accelerate the Four-Day Workweek?
 New Contest Calls All Innovators in Wellness Technology
 Study: Kundalini Yoga Found Positive for Anxiety Disorder
 Zoom Event: The Importance of Grief & End-of-Life Support in the Workplace 
 Must-Reads from the Wellness World

Which Wellness Markets Will Grow Fastest? Q&A with Melisse Gelula, Co-Founder Well+Good

The GWI just released a “Wellness in the Age of COVID-19” Q&A with Melisse Gelula, co-founder of Well+Good, a pioneering media company that she brought to successful acquisition in 2018. She is one of the undisputed experts on wellness markets and trends and is now advising wellness start-ups in tech, beauty and more. 

Gelula discusses some “big picture” ways that the last months of crisis have shaken up wellness markets, including HOW: 
  • Elitist, very consumer-y trends (the $60 collagen supplements, the wellness peddlers on Instagram) are fading fast—and how wellness has become more vital in a Maslow's hierarchy of needs kind of way, predicting the word wellness will lose some of its stigma.
  • Solving for mental wellness is now the biggest future market opportunity.
  • Workplace wellness is about to go through a sea change.
  • Wellness is increasingly political, with diverse wellness brands now grabbing the spotlight, and those perceived as not inclusive getting blowback. 
Read Melisse’s important insights on the future of wellness here.

Welltodo Releases Must-Read Report on the Innovation Landscape for 25 Wellness Industry Markets

Welltodo Global, an organization that helps people build businesses and careers in the wellness industry, recently released an important 60-page report: the 2020 Wellness Innovation Blueprint.

This is the first research to map the fast growing, many-sector wellness industry ecosystem and bring to life the vast number of brands that are defining a new era of “everything wellness” for the modern consumer. It spotlights 25+ industry categories (beauty, fitness, mental wellness, nutrition, travel, technology, wellness real estate, corporate wellness, meditation, yoga, etc.) and identifies 500+ of the wellness industry’s most innovative brands. Who are the market leaders? The category disruptors? The companies to watch? What are the investment trends?

Anyone interested in the wellness market should download this free report here


Will the Pandemic Accelerate the Four-Day Workweek?
By Thierry Malleret, economist

With most scientists agreeing that COVID-19 will be with us into 2021, anxiety is becoming a permanent feature of our lives. The elephant that lurks in the boardroom (but rarely makes the news) is that many company leaders privately confess to being in a state of complete exhaustion and overwhelmed by the complexity and difficulty of their task.

Malleret argues that the four-day workweek is one policy solution we must look at, as studies have shown for years that it has been a global success for smaller companies. And a more recent study at Microsoft Japan found it works for large companies as well: Introducing a four-day workweek in a country notorious for overworking employees led to an incredible 40% jump in productivity.


New Contest Calls All Innovators in Wellness Technology

The 2020 Global Wellness Summit (GWS), being held November 8–11 at The Breakers in Palm Beach, FL, will have an unprecedented focus on the tech innovations that are shaking up the wellness market.

The GWS just announced the Call for Wellness Innovations contest, calling on all companies within the wellness technology space to submit their innovative ideas. Unlike other competitions, it will be judged by a heavy-hitter group of international CEOs, business leaders and VCs in the wellness space. The winner will then present their concept to delegates at the Summit, culminating in the awarding of the first “Global Wellness Summit Prize.”

Learn more about the contest and its high-profile judges here.
Apply by October 1 here.

The Summit will also feature its first Tech Innovation Pavilion, showcasing companies using technology to innovate new wellness products and services—whether seed-stage start-ups or established companies. Read more about the contest and Tech Pavilion here.

For information on exhibiting in the Pavilion, contact Michelle Gamble:


Study: Kundalini Yoga Found Positive for Anxiety Disorder

A new randomized clinical trial from Harvard Medical School and Boston University (published in JAMA Psychiatry) compared a 12-week program of cognitive behavioral therapy (CBT) and Kundalini yoga (which involves traditional yoga components, breathwork and meditation) against a stress education control group, for people with generalized anxiety disorder (GAD). They found that CBT was still the best first-line treatment, but that the yoga regime also significantly reduced anxiety disorder and may prove an important weapon for patients who cannot afford or aren’t interested in CBT.


Zoom Event: The Importance of Grief & End-of-Life Support in the Workplace 


Tomorrow, join “dying well” and HR experts Candi Cann, PhD; Liz Eddy, founder of Lantern; and Miriam Senft, workplace wellness consultant, for a candid discussion on the importance of grief and end-of-life support in the workplace. Moderated by Oscar-nominated Shoshana Ungerleider, MD, these experts will help us better understand the importance of grief, addressing fear of death, and bereavement policies and how to integrate these topics into the fabric of our corporate cultures.

This GWI call is tomorrow, Thursday, September 24 from 9:30–10:30 AM US Eastern Time.


Must-Reads from the Wellness World


Are mushrooms the future of wellness?New York Times, September 18, 2020
Grief therapy: To address a deluge of cultural traumas..Wunderman Thompson, Sept. 18, 2020  
The elite needs to give up its G.D.P. fetishNew York Times, August 27, 2020 
Femtech poised for growth beyond fertilityTechCrunch, August 28, 2020 
Oliver Burkeman's last column: the eight secrets to a (fairly) fulfilled life­Guardian, Sept. 4, 2020 

A Striking Stat: 

Wildlife Populations Have Plummeted Almost 70% Since 1970 

Humans are having a catastrophic impact on the world’s mammals, amphibians, birds, fish and reptiles, according to the new World Wildlife Fund Report. More than two-thirds (68%) of vertebrate species numbers have been wiped off Earth in the last 50 years. (And, they argue, this strain on biodiversity is likely behind COVID-19.) 

Read this sobering report.

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