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£600k Investment Deal Covers Development, Production and Marketing to  Kickstart Three New Interactive Entertainment Properties in 2016

LONDON, UNITED KINGDOM - September 20th, 2016 - Games Co. London, an economical games development funding platform, today announced a new funding deal with their partners Goldfinch Entertainment - the gold standard in entertainment and media investment. The deal will provide £600k in funding for three new gaming properties, with an even larger second round coming in 2017, as the platform continues its mission of offering independent game developers access to games funding which lets them keep their IP and company equity while providing the essential support to make their funds go further, their revenues increase, and the freedom to choose between third party publishing or a supported self-publishing route.


“Having signed two developers who have gone on to win multiple awards already we are confident that we can find the right talent, and work with the next generation of games developers and help guide them in building innovative franchises that ultimately deliver”, said Gary Dunn, Co-Founder and Director of Games Co. London. “We are incredibly excited about the funding agreement with Goldfinch Entertainment, which will allow Games Co. London to support the development, marketing and PR of three new properties”.


“After working together on a number of projects, Goldfinch are proud to officially announce their partnership with Games Co. London”, said Kirsty Bell, Managing Director and Founder of Goldfinch Entertainment. “With their industry leading experience, strong commercial ethos and the quality of games being championed by them, they are the perfect partner for Goldfinch as we continue to focus on the games industry and the huge opportunity it presents to both investors and content creators alike. We have every confidence this is just the beginning of our partnership and together we will provide a holistic service to developers and the industry that has previously not been provided.”


Games Co. London is led by its three Co-Founders - Gary Dunn, Hrvoje Mitic and David Molyneux. Prior to forming Games Co. London, Gary Dunn was Senior Vice President at SEGA and VP of Franchise Business at Codemasters. With a marketing and game development background, Hrvoje Mitic previously served as a Producer and Designer on The Seven Chambers, a series of casual adventure games successfully funded through Goldfinch. David Molyneux developed the investor relationship with Goldfinch Entertainment through his film contacts and the creation of the game The Seven Chambers.


In its first year of operations Games Co. London has successfully funded a range of independently developed future releases, including QUBE 2 (Toxic Games/Trapped Nerve), The Seven Chambers (Three Headed Eagle) and The Hatching (Sabre Games) and has just signed agreements with the developers of The Peterson Case (Quarter Circle Games) and an upcoming game from Sketchbook Games/Fourth State.


Games Co. London have also announced a partnership with games communications agency Plan of Attack, who will become its agency of record for all future funding and games IP communications campaigns.


The Games Co. London team will be at EGX 2016 at the Birmingham NEC from September 22nd - 23rd and would be happy to meet with indie developers - to set up an appointment please contact Hrvoje Mitic (


To learn more about Games Co. London visit:

Like Games Co. London on Facebook:

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About Games. Co London

Games Co. London was borne out of the recognition that talented independent game developers have an extraordinary vision to produce exciting and novel games but may need the support of business and project management navigation skills to sail their game into the harbour of public attention, recognition and more importantly sales.

About Goldfinch Entertainment

Launched in January 2014, Goldfinch started as a range of EIS/SEIS vehicles investing into the British film and entertainment industries in an innovative and unique manner.  This quickly expanded to providing a range of financing options and EP services across the film, tv, animation, theatre and video games sectors.


Over this time the team at Goldfinch have deployed finance of over £55m into 105 projects that are at various stages of development, production and release. Additionally they have cash flowed over £22m of creative industry tax credits which includes the video games tax credits launched in April 2014.


Commerciality is the watchword for Goldfinch, as they select the projects with strong base IP and audience appeal. This means they take a highly- diversified approach to investment encompassing a variety of genres, budgets and markets.


To learn more about Goldfinch Entertainment visit:

Follow Goldfinch Entertainment on Twitter:

About Plan of Attack

Plan of Attack is a full scale, European and North American communications agency that handles public relations, video streamer outreach and sponsorship campaigns and brand partnerships for games developers, publishers, technology clients, trading card game and board game manufacturers. Established by battle scarred, war torn games industry veterans Chris Clarke and Audra McIver, Plan of Attack employs a network of 10+ covert communication specialists, based throughout London, UK, Amsterdam, the Netherlands, the San Francisco Bay Area, Vilnius, Lithuania and beyond. To learn more about Plan of Attack
Media Contact:

Chris Clarke
Plan of Attack
Tel: 0044(0)7590 509278

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