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Books, launches, and marketing tactics.
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Welcome to Sacha Black's Newsletter

Autumn's slam-dunked its way into my life waaaaaay too soon. I'm horrified to find my thoughts are rapidly focusing on 2017 and the multiple book launches I am planning.

I've buried myself in a stack of marketing and business books to consume as much info as possible. So this month I am thinking all things book launches. One of the best tactics I've come across is the street team. If you don't know what one is, click on the words, and you'll see my post explaining all about them. My question to you this month is:

What's the best book launch tactic/s you have ever heard of or seen in practice?

Drop me a line to let me know or to chat book launches: Sachablack@sachablack.co.uk 


Book Updates

I'm starting to love these monthly updates - I bitch and whine all month that my book progress seems painfully slow, yet, when I look back at the previous month's newsletter to figure out what update I should give, I am always shocked. Last month I finished structural re-writes. This month I finished the whole damn thing! My book (Keepers) is now with beta readers and I am pooping my pants waiting for feedback. If you missed last month's sneak peek, you can check it out here. The password is keepers.

Which means I am now balls deep in Villains, more officially known as - 13 Steps To Evil - A Writer's Guide To Creating Better Villains, which (she says nervously) I will finish and hand to beta readers before Christmas.
 

PUBLISHING NEWS

 
THE END IS NIGH FOR BARNES & NOBLE
Hugh Howey, indie megastar and author of the Wool trilogy has predicted the end of Barnes and Noble after another dismal sales period (down 6% on last year's sales) and another new CEO. He discusses the state of the industry, the fact he believes print books are dying and why the franchise model just won't work anymore.

15 AGENTS SEEKING NEW ADULT FANTASY
Chuck Sambuchino of Writer's Digest has pulled together a list of 15 agents currently seeking New Adult manuscripts

THE STATE OF THE PUBLISHING INDUSTRY 
Jane Friedman publishes an update on the state of the publishing industry a few times a year. Her latest update is out now.  All four top New York houses: Simon & Schuster, HarperCollins, Hachette Book Group & Penguin Random House, have seen their sales drop last year and drop significantly (between 2.5 and 10.7%). Friedman also says "...backlist sales are up while frontlist has declined may mean that readers aren’t hearing about new books as much as before."  Check out the article for a comprehensive update on the state of the industry.

TO BE, OR NOT TO BE EXCLUSIVE BUROKER'S QUESTION
The debate about exclusivity with Amazon in KDP Select, is one that will rage on forever. But if you're a new author, or an author with a small backlist without a huge fanbase, Lindsay Buroker talks about why you're probably better off in KDP Select than outside of it.
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Competition Time
So, October-ish closers:

WritersBureau Flash Fiction Entry fee £5, up to 500 words. Prizes: £300; £200; £100. Closes 30th November. 
Novel Opening Chapter & Synopsis Competition - Entry fee £10, optional critique £25, first chapter and synopsis. Prizes: £500; £200. Closes 31st October. 
Spine-Chilling Fiction Comp Entry fee £3.50, no more than 1000 words including the title.  Prizes: £500; £300; £200; £100. Closes 31st October.

TOOL OF THE MONTH


This month, the tool I'm recommending is Instafreebie.

Instafreebie is a tool that enables you to give away freebies, sneak peeks and books to subscribers. It also has a front page with some of their authors' giveaways featured, which gives you an enormous boost as they have a big following.

Missed Any of My Posts?


Writespiration of the Month: The Red Lipstick
Try your hand with a prompt from the past. This month is all about red lipstick.
Aeromancy is the ability to predict the future using the weather. Kind of a cool magic power to have if you write fantasy. Check out more info here.
If you're a science fiction writer and don't know the difference between fact and fiction when it comes to alien species, this is the post for you.
"Fill your paper with the breathings of your heart."
Williams Wordsworth
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Copyright © 2016 Sacha Black, All rights reserved.
www.sachablack.co.uk 

Our mailing address is:
sachablack87@gmail.com

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