Contact: Ashley Smith - 502.744.5743
Catie Nelson – 502.574.3768
Big Four® Bridge - Red or Blue? The Fans will Decide
Louisville, KY - Starting on December 15, in anticipation of the annual Cards/Cats basketball game, fans will be able to vote on whether to light the Big Four® Bridge blue or red on December 20-21. #B4Brivalry, a fundraising campaign to benefit Waterfront Park and the Big Four®, will allow fans to vote by making a donation at B4Brivalry.causevox.com to either #L1C4bridge (Louisville First, Card Forever) or #BBNbridge (Big Blue Nation). The team with the highest total of donations will get bragging rights and a special red/white or blue/white lighting scheme on Game Night Eve, December 20 and Game Night, December 21. The special program will start at dusk and stay on until 1:00 a.m. each night.
Fans can keep track of how their team is doing on the campaign web page and on Waterfront Park's Facebook page (www.facebook.com/louisvillewaterfront). Donations can be made until 4:00 p.m. on Tuesday, December 20.
Proceeds of the campaign will go toward maintenance and operation of Waterfront Park and the Big Four® Bridge.
This is the first time a contest has been held to light the Big Four®; however, groups can commission a Bridge Lighting program in the colors of their choice for a fee: $2,000 for one night; $4,000 for Friday-Sunday; and $6,000 for a week.