Feb. 4. 2017: Monthly Newsletter #1 - The Debut 
Hello! And thank-you for subscribing to the Afishionado Newsletter. We are so pleased to be able to launch the first edition this week. This newsletter is meant to act as a hub for all things "sustainable seafood" - from featured articles, to our products, to books, to documentaries, to events happening in the HRM. In today's newsletter you can expect to read about the following topics:


Afishionado - Who we are and what we do

Afishionado Fishmongers is your community-minded provider of fresh and fresh-frozen seafood dedicated to bringing low-impact fishing traditions back to the plates of consumers. For us, knowing the story behind the fish we sell is paramount. We follow Ocean Wise certification as our main guide, a classification that ensures responsibility to a fishery’s abundance and catch method. We also build deep relationships with our region’s small-scale, community-based fishers and aquaculturalists, and any Afishionado products that don’t have Ocean Wise certification, such as our wild Atlantic Halibut and Cod, are fished using low-impact fishing methods, such as hook and line.

Ocean Entertainment

The Sushi Economy
By: Sasha Issenberg
A book about sushi and the exciting journey fish takes from ocean to plate. This book focuses specifically on the history and popularization of the elusive bluefin tuna from its humble beginnings as a poor man's dish to becoming the pinnacle of a luxury food item. Serving as the poster child for the face of sushi, bluefin tuna can help us track the globalization of what has now become a near-universal cuisine. Issenberg's approach to "the sushi economy" is as digestible as it is interesting. What started as a quick snack has culminated into a multi-billion dollar industry employing countless individuals and a suite of countries. While there is some focus on the conservation needs of bluefin tuna, this book mainly covers a sea of material about how local trade economies fit into the larger scale of globalization and the widespread need to satiate our collective taste for raw fish.   
If you liked The Sushi Economy you may also like: The Story of Sushi by Trevor Corson; or The Big Oyster: History on the Half Shell by Mark Kurlansky. 

Fun Facts: Oysters

  • Oysters are hermaphrodites! They start out life as sperm producing males, but as they mature they switch to egg producing females, and can switch back to being males. 
  • Although all oysters can secrete pearls, the pearl oyster family comes from a different family to the edible oyster. An oyster produces a pearl when a grain of sand or some other irritant becomes trapped inside. The oyster then coats it repeatedly with nacre, a combination of calcium and protein, otherwise known as Mother of Pearl, to reduce the irritation.
  • Known for their aphrodisiac qualities, Casanova reportedly ate 50-60 oysters a day!  

Out and About: Events Around Town

Afishionado Events
February 11: Afishionado goes to Wolfville. 
  • We will be attending the Wolfville Farmer's Market from 8:30 am until 1 pm. Order and prepay ahead of time from our online shop and drop in to the market to pick up your goods! 
February 28: Oyster Shucking Workshop
  • Join us at 2867 Isleville St. for an oyster shucking workshop! Sign up online through our website. 
Public Lectures/Events
February 8: Sustainability Movie Night: Loess Plateau
  • Hosted by the Blue Apples Arts and Wellness Centre join us for a sustainability themed movie night
  • See their facebook event for more details
February 9: Making it Real: Low Carbon Futures for Canada by: Ralph Torrie
  • 7 pm at Dalhousie University in Ondaatje Hall
  • Free and open to the public, see their website for more details on what is sure to be an engaging lecture
February 16: Public Policy and Environmental Advocacy by: Lois Corbett
  • 7 pm at Dalhousie University in Ondaatje Hall
  • Free and open to the public, see their website for more details on the content of this talk and background. 
February 25 & 26, March 4 & 5: NS Icewine Festival 
  • Winter wine festival hosted in the heart of the Annapolis Valley. Afishionado will definitely be making an appearance! See their website for more details. 

February 23: Fishermen Scientists Research Society Annual Conference 
Featured above are some shots from an oyster shucking workshop we held last May.

Retail Promotions

Buy Now!
Want to add a little something extra to your oysters? We have partnered with our friends at Humbleburdock to provide the perfect pairing. Pre-order bouquets by emailing and pick them up at 2867 Isleville St. in Halifax at the Afishionado headquarters on Feb. 11 and 14. 

Catch of the Week - Subscription Program

When you sign up for our SUBSCRIPTION PLANS, you will receive a share of fresh seafood, sustainably-harvested by small scale fishermen every week!  Collect your share from neighbourhood hubs across HRM every THURSDAY from 3pm until your hub closes on Saturday. 

Announcing a new pick-up hub:
Humani-T Cafe, 1479 South Park St.

For a complete list of pick-up locations and subscription options please visit our website at: 

We'd love to hear from you! 

Whether you know of any ocean related events happening in the near future around Halifax, have read any good seafood related books, have a killer recipe for fish tacos, or merely have some thoughts about what you'd like to see in future newsletters, we'd love to hear from you! Feel free to get in touch by calling: 902-402-5662 or emailing 
Contact Us
Copyright © 2016 AFISHIONADO FISH MONGERS, All rights reserved.
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Afishionado · 2867 ISLEVILLE Street · HALIFAX, Nova Scotia B3K 3X4 · Canada

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