Kendu
Colour Surge

Evoking emotions

Creating the unexpected & unusual

Colour can provoke emotional responses, create poignant memories and communicate key messages by drawing our attention to a certain area of a store or widow display. As retailers it can be challenging knowing how and when to use colour as an effective tool to connect to our customers. The prestigious American Photography agency, Getty Images, recently announced the visual trends that will define 2017 and “Colour Surge” quickly drew our attention. It uses surprising, sometimes shocking, colour combinations to break free from the conventional to create unique customer experiences.

Here is our pick of international brands that are leveraging the “Colour Surge” trend to ignite customer interest and excitement. Be inspired!

Bergdorf Goodman
Bergdorf Goodman

Bergdorf Goodman

Avant-Garde


Bergdorf Goodman heightens the power of their storytelling in their store windows through the use of an avant-garde colour palette. A fantastical destination, drenched in a palette of green and blues, creates an overwhelming beautiful backdrop to entice customers into the Bergdorf Goodman world.
Cole Haan
Cole Haan

Cole Haan

Pop Art


Cole Hann breaks the rules of colour by embracing unnatural combinations in their stores with a mishmash of pop art inspired tones of orange, fuchsia, turquoise and purple. The brash, bright tones are a powerful colour manipulation that stops customers in their tracks.
Max Mara
Max Mara

Max Mara

Modern Mix


Max Mara breaks away from the nostalgic sepia tones, influenced by the rise of the use of filters in apps, to make a bold colour statement for their 2016 Cruise Collection. The confident use of primary colours including blood red, royal blue and sunflower yellow is a nod towards clean-cut modernity.
Sephora

Sephora

Unconventional Colours


Sephora makes a powerful statement by liberating themselves from the conventional colour palette of beauty retail. Embracing a surprising colour combination of burnt orange and sober aubergine, the visuals further heighten their beauty trailblazer storytelling.
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