Meet Seth Resler, a seasoned digital strategist and media executive who currently serves as the Digital Dot Connector for Jacobs Media Strategies
Level Up Your Station's Online Game Plan (and Career)
Meet Seth Resler, the Digital Dot Connector at Jacobs Media Strategies. He's a digital marketing expert with a ton of radio experience, having worked as a Program Director at several stations, but that's not all. He's also co-founded a food tour company and has a Bachelor of Arts in English from Haverford College and a Master of Fine Arts in Creative Writing from the University of Michigan.
Seth is a prolific writer and speaker, having contributed to All Access.com and presented at conferences like the Worldwide Radio Summit and Podcast Movement. In his 'spare time' he hosts "The D Brief," a daily podcast about Detroit's arts and entertainment scene, and has made guest appearances on other podcasts.
Seth lives in Ferndale, Michigan with his family, but he's probably spending most of his time on his computer. Nevertheless, he's a digital marketing rockstar and we are definitely happy to have him join us.
Seth Unveils Keys to Future-Proof Your Career:
Tips to navigate essential trends and new audio technologies to watch.
Strategies for ensuring your online presence is in synch with on-air
Actionable advice for YOU staying competitive in audio's future."
(1:54) Seth has shared how media and audience patterns have seen significant changes or takeaways since the pandemic.
(4:44) Seth explains how stations, podcasts, and event personality brands can easily conduct a usability test for their brand's websites, and outlines some "no-brainer" steps that many radio station websites are missing.
(7:39) If a new client station had no online presence, including no website, streaming, podcasts, or social media, Seth would recommend some first steps to catch up, assuming they were interested.
(11:13) For individuals wanting to take control of their own online presence amidst the constant reality of another round of cuts Seth shared some key shortcuts.
(13:25) With everyone needing more revenue, Seth notes that stations can now conduct webinars exclusively for their advertisers to gain traction with them and explains how it works.
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