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Hey there!

In media, there are a lot of overused phrases. However, it's really rare when someone is noted as a true visionary genius. This term is not used lightly when referring to LEE ABRAMS.

He created a format called Album-Oriented Rock (AOR), helped create the legendary Burkhart-Abrams radio consulting firm, and was one of the driving forces behind Satellite Radio.

In short, Lee has dedicated decades in the trenches, helping reinvent over a thousand radio stations, along with TV stations, cable networks, and print publications.

He's is passionate about the past but focused on the future. He’s held a number of posts for large and influential companies, and is generally credited with developing the Album Oriented Rock format, and so much more.

Newsweek listed Lee as one of their "100 Cultural Elite”, and he was cited by Radio Ink as one of the 75 most important radio figures of all time. He was inducted into the Rock Radio Hall of Fame in the "Legends of RockRadio-Programming" category for his work with WRIF, and now explores current thinking and visions for brilliant media in the 21st century.

Key Takeaways You Won't Want to Miss:

(02:21) Bill and Morgan explain how they 'fast-forwarded' the process of gelling as a Morning Team, and share some of the biggest factors a new team needs to consider.

(07:24) As a leading morning show in a legendary radio market, Bill and Morgan share what they look for from a good program director or coach.

(08:59) The team also notes some management traits or characteristics a PD might not realize they’re doing or just want to avoid.

(10:25) These days there are a lot of factors BESIDES ON-AIR performance, need to create a winning radio show. Morgan shares her recipe for making noise in the market -- and beyond!

(13:30) Looking to the future, Bill and Morgan tell us the skills THEY are preparing for TODAY, to stay viable in the future.


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