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SUNDAY STYLE OVER TRENDS

Sunday is a Swedish lifestyle concept that believes in style over trends. With a clean and effortless design language they create a sophisticated and relaxed loungewear collection, set apart from an otherwise sporty and pyjama inspired genre. The collection is complimented with home decor and accessories from designers and artists from across the world.

In an era of fast-fashion Sunday’s vision is to create new classic styles lasting long beyond seasonal trends, colours and shapes.

SUNDAY STYLE OVER TRENDS

Sunday is a Swedish lifestyle concept that believes in style over trends. With a clean and effortless design language they create a sophisticated and relaxed loungewear collection, set apart from an otherwise sporty and pyjama inspired genre. The collection is complimented with home decor and accessories from designers and artists from across the world. In an era of fast-fashion Sunday’s vision is to create new classic styles lasting long beyond seasonal trends, colours and shapes.

Sunday’s underlying thought is for all of their garments to be seasonless. All silhouettes, fabrics and colours are suitable all year round. The first collection consists of four wardrobe essentials; the wide-leg trouser, the longline tunic, the oversized blouse and the ultimate ‘throw-on-and-wear’ jacket. All those key pieces that makes the perfect foundation for a well-coordinated wardrobe. As part of Sunday’s reinterpretation the essentials are all made from the softest jersey fabric from Italy. The main focus being on the choice of fabric and the perfect fit. The collection is made with woven detailing such as piped pockets and topstitching to create a clean and tailored look. All garments are produced in Estonia at a small local design studio named PD studio, who first and foremost work with smaller exclusive orders for larger fashion houses. A perfect match for producing a tailored loungewear collection.

To tie the concept together around the home, the offering also comprises of handmade home decor and accessories. Sunday love creativity and work closely with designers and artists from around the world. The first order intake has been concentrated around handmade ceramics, where the customer can even see and feel the fingerprints. Amongst the ceramic artists you will find Jessica Hans (Philadelphia), Romy Northover (New York) and Elenore Boström (San Francisco).  Sunday have produced their press material and website creatives together with the artist Ekta whose unique design language makes a long lasting impression. Get to know Ekta and Sunday’s other artist friends via the interview series ‘Sunday Talk’ which you can find on the website.

Behind the Sunday concept is Frida Johannesson and Linda Kåhed, both of whose backgrounds lie in product development and buying within the fashion industry. Sunday was born out of the notion of what a more long lasting brand could look like. The brand’s proposition became ‘do more with less’. They realised that a lot of people around them shared the same idea. There is a vast interest and demand in clothing and interior design created with a greater sense of awareness. Products that are both long-lasting and have a strong sense of 'got to have it'. 
 

"We love the idea of building your wardrobe around fewer pieces that you truly love."
—Linda Kåhed 

"Sunday embodies comfort through well-made, beautiful garments in easy-wearing silhouettes crafted from durable fabrics."
—Frida Johannesson


Copyright © Sunday Stockholm, All rights reserved.


Contact us at:
www.sundaystockholm.com / info@sundaystockholm.com
Frida +46730423400 / Linda +46708982024






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Sunday Stockholm · Luntmakargatan 67 · Stockholm 113 51 · Sweden

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