Dear Business Owners,
Fall is quickly coming to a close and we are excited to let you know about the upcoming initiatives in Kensington this holiday season. Below you will find a breakdown of all of the initiatives that are planned so far. More details will follow as each date approaches.
With all programming in Kensington we are keeping a close eye on COVID-19 protocols to ensure the safety of Calgarians.
Late Night Shopping
On November 19th we will kick off the holiday season with a late night shopping event in Kensington from 5:00 p.m. to 9:00 p.m. We encourage retailers to stay open to attract shoppers to the Kensington area. We will have a Santa Claus, carollers, complimentary treats and more.
If you are planning to offer a special discount or experience in your business this evening please let us know by Friday, November 6th so that we can properly promote on the Kensington social channels. Email details to Erica at firstname.lastname@example.org.
Please help us ‘Light Up Kensington’ by decorating your shop window. The BRZ has sets of indoor stringed lights for you to decorate your window with if you choose. Please contact Annie at email@example.com if you would like a set of lights to be delivered to your business. This is a first-come first-served opportunity.
Hot Chocolate Walk and Cocktail Crawl
All restaurants, eateries and cafes are invited to participate in the Hot Chocolate Walk or Cocktail Crawl by crafting their own creations for the month of December. For both initiatives, we’re encouraging businesses to create a unique holiday cocktail or hot chocolate to elicit a friendly competition among businesses.
Patrons will be encouraged to vote for their favourite hot chocolates/cocktails as part of a contest on the Kensington website. Those who vote for their favourite hot chocolate or cocktail will be entered into a draw for a $50 gift card at the winning business/restaurant. Contest votes will be tallied at the end of the month; the winning shop will receive a $150 gift card to a Kensington business of their choice.
This is a great opportunity to showcase the flavours that Kensington has to offer. Be creative with your drinks and have fun! If you’re interested in participating, please email firstname.lastname@example.org no later than November 15.
Additional Holiday Programming
On Saturday November 28th, December 5th, 12th and 19th we will be offering programming in Kensington starting at 12 p.m. Stay tuned for an email of a schedule breakdown in mid November with details of each program.
The Kensington Winter Market will be held in Lot #57 on November 14th, November 28th and December 12th. These are organized by Delisle Marketing & Events Inc. Please reach out to Charlene directly at email@example.com if you would like to become involved.
Light up Kensington
Kensington is about to get very BRIGHT. We are installing a large quantity of lights along the streetlight poles on Kensington Road and 10th Street. The lights are scheduled to be installed within the next few weeks.
Our PARK Production Installation
We are thrilled that the team at PARK and Theodore are creating a huge art installation at the Theodore (former RBC) construction site on 10th Street. They will be engaging with local Calgary artists to help beautify the area and encourage foot traffic in Kensington throughout the winter. We hope to also have them install two smaller art projects elsewhere in Kensington. Big thanks to Theodore for this wonderful community initiative scheduled to be installed in mid-November.
You can see an example of an installation PARK Production completed in Deerfoot City here.
Social Media Engagement
As always, we encourage you to tag @kensingtonyyc on instagram, twitter and facebook and use the hashtag #kensingtonlove in your posts.
Starting on December 1st, we will be activating 12 days of social media giveaways through the Kensington instagram account. Each day we will be giving away the chance to win a $100 gift card to a different Kensington business. A similar campaign was run last year which showed great success for businesses to gain attention and recognition on social media!