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APRIL 2017 NEWSLETTER 
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A Note From our President
Dear CAG Members:
 
I'm excited to announce that at the recent Board of Director's meeting, CAG agreed to pursue the expansion of a Sustainable Revenue Generating Program that will include the development of a California Golf Commission. More on this topic will be discussed as the year unfolds.

We also have our next CAG Board of Director's meeting on Thursday, April 20 at 10:00 AM. The meeting will be held at Del Paso Country Club in Sacramento. 

As always, thank you for your continued commitment to the Alliance and to the future of golf in California.

Yours in Golf,


Chris Thomas, PGA
President, California Alliance for Golf
Executive Director & COO
Northern California Section, PGA of America 


CAG Updates
Sacramento Updates

CAG Legislative Day

The CAG Legislative Day has been set for Wednesday, April 19th in Sacramento! 

We are so excited for our third annual CAG Legislative Day! Last year, representatives from CAG convened at the State Capitol for the golf industry’s  “Day at The Capitol.”  The day was a resounding success and an important step towards placing our industry in a favorable light under the dome in Sacramento. 

If you are interested in attending, please RSVP with Hilary Brown at hilary@ekapr.com.

Golf Commission Update
Golf Commission update provided by Craig Kessler.

Per our recent discussions of a golf commission, the California golf industry has long acknowledged three needs to be as necessary as they are insufficiently met: 
  1. Legislative/Regulatory Advocacy
  2. Research – Academic and Applied
  3. Positioning/Public Relations/Education about the Societal, Environmental and Business Value of the Game
The prize would be roughly $4 million annually to be spent on the functions above that would be generated by a 0.25% assessment on a round of golf, otherwise known as a 12-cent charge on a $50 greens fee or a $2.50 annual charge on a traditional $1,000.00 per month private equity club. A public golfer who played 50 rounds per year would remit roughly $10 annually; a private club member would remit $18-30 annually depending upon the specific dues structure of his/her club. The "prize" would be generated by a very small charge on millions of transactions, which therefore makes it the very definition of stable and sustainable. 

CAG is the only statewide institution capable of sanctioning the onerous iterative and inclusionary process required to develop such and industry consensus. For that reason, on February 16, CAG adopted the following multi-part and multi-faceted motion in an effort to do just that:
  • Appoint a task force composed of at least one member of the eight allied nonprofit organizations that form the backbone of CAG (NCGA, NCPGA, SCGA, SCPGA, CMAA, CGCOA, GCSAA, and CTLF).
  • Direct the task force to put together a plan to bring additional stakeholders to develop an industry consensus regarding the particulars of a Commission.
  • Direct the broader task force to forge a consensus to represent a unified California golf community/industry for the purpose of moving forward with a statewide "road show" to share the particulars and benefits of an envisaged California Golf Course Commission to a wide and diverse audience.
  • Immediately thereafter make two (2) determinations:1) What if any additional wrinkles or amendments should be made to those particulars based on the results of the "road show," and 2) whether in the judgment of the now much broader task force there is sufficient golf industry/community support to recommend to CAG that it is time to seek a bill in the California Legislature to enable the creation of a California Golf Course Commission based thereon.
  • Direct the task force to make a final report to the CAG Board of Directors with very specific recommendations as to how to proceed -- either immediately forward to the Legislature by February 2018 or otherwise.
We will continue to keep members updated as CAG moves this process forward.
 
 Member Updates

2017 CAG Membership
Don't forget to renew your 2017 CAG individual memberships. All you have to do is click here

Next CAG Board Meeting
The next CAG meeting has been scheduled for Thursday, April 20th at 10:00 AM. The meeting will be held at Del Paso Country Club in Sacramento.
Pacific Women's Golf Association Joins the Movement in Support of 2017 Women's Golf Day
PWGA Members will have a presence June 6 at Women’s Golf Day
 
Rocklin, CA— The Pacific Women’s Golf Association (PWGA) in collaboration with the Women’s Golf Alliance (WGA), is pleased to announce its endorsement of the global golf initiative, Women’s Golf Day (WGD) which is set for Tuesday June 6, 2017.

Women’s Golf Day is an opportunity for women and girls to experience golf for the first time in a fun and non-intimidating environment. Participants of all ages can either take a golf lesson or play nine holes of golf with others who are playing for the first time or have been playing for years. The event also encourages former golfers to “dust off their clubs” and come back to the sport through Women’s Golf Day. Adding to the event’s “fun factor” is a social networking reception to be enjoyed by all attendees.

The PWGA, a member of the Women’s Golf Alliance, is part of one of the fastest growing female-centric collaborations of state and regional golf associations, who made its commitment to support the Women’s Golf Day initiative during the annual WARM Conference, held recently in Phoenix, AZ.

For more information, please visit the Women's Golf Day website here!
How The Shifted Focus in Golf Course Projects is A $3 Billion Investment

By: Erik Matuszewski, Forbes

The investment in golf, and particularly golf course projects, has remained significant over the past decade, if you know where to look.

Since 2006, when a trend of more golf course closures than openings began, there have been almost 1,000 major renovations across the U.S. that -- conservatively -- represent an investment of $3 billion, according to the National Golf Foundation.

It's a significant number and one that would grow exponentially if we consider minor rehabilitation projects (bunker work here and there, tweaking a green, removing trees, installing new cart paths); really anything that doesn't require at least nine holes to close for at least three months.

So let's not cling to a misinformed narrative that money is running from golf.

Read the full article here.

Additional golf news: 
- Judge fines golf course for...not installing cameras to monitor out-of-bounds shots?

2017 Masters: Is this Dustin Johnson's tournament to lose at Augusta?
'Dinosaur'-sized gator at golf course turns into chance photo op
Under Par: How Golf Courses Are Fighting for Survival
 

By: Matt Weiser, News Deeply

It's hard times in the golf industry, especially in drought-plagued western states.

Golf participation in the U.S. declined 20 percent from 2003 to 2014, and the number of golfers aged 34 and under declined 30 percent. Add the fact that many courses are suffering water shortages, and it becomes even harder to attract players long accustomed to lush green fairways.

This probably isn’t the end of golf. But it does mean players have to change their expectations, and golf course owners must adapt. This could mean shrinking course size from the traditional 18 holes to 9 holes to accommodate both water shortages and players who have less time.

Historically, that sort of move was unthinkable. Now it’s a survival strategy.

Read the complete article here.

Additional environmental news: 
California drought’s biggest lesson? Build more water storage
California Girds To Battle Feds To Save The Environment
California’s Wild Climate to Become More Volatile as Temperatures Rise

UPCOMING EVENTS

Movers, Shakers, and Money Makers Golf Tournament
Ruby Hill Golf Resort
Monday, April 10


CAG Legislative Day
Sacramento, CA 
Wednesday, April 19

CAG Board of Director's Meeting
Del Paso Country Club
Sacramento, CA
Thursday, April 20

CGCOA Northern California Educational Conference
Boundary Oak Golf Course
Walnut Creek, CA
Wednesday, May 10

Alister MacKenzie Tournament to Save Sharp Park
Sharp Park Golf Course
Saturday, June 3


Women's Golf Day
Tuesday, June 6


The CGCOA Southern Fundraising Tournament
Dove Canyon Country Club 
Trabuco Canyon, CA
Monday, October 23

The CGCOA Northern Fundraising Tournament
Canyon Lakes Country Club
San Ramon, CA
Thursday, October 26
Interested in joining CAG? Click here for more information!
CAGOLF.ORG  

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