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Dear CAG Members:
January was a busy month for the California Alliance for Golf (CAG) as the Board of Directors spent time discussing goals for 2018, one’s that were identified in the Strategic Planning Session in mid-2017.

CAG's Legislative Committee and Membership Committee both held conference call meetings in early January to discuss the Alliance’s top priorities for 2018—advocacy, membership expansion and fund development.

In mid-January CAG’s Board held its first statewide conference call for 2018 to review committee goals and discuss plans for legislative advocacy and membership sustainability. The Board will continue to be laser-focused on these priority items. 

The Legislative Committee is working to ensure that CAG is at the forefront of any legislative activity that could possibly affect our industry. Supporting CAG with this effort is our professional lobbyist Tony Rice with EKA.

The Membership Committee is focusing on “next steps” to grow CAG’s membership and raise the necessary funds to ensure solid footing for the Alliance. This committee requires members who see the value of a united industry group— one’s who are willing to reach out to new prospective members while also cultivating quality donor relationships. If you are a golf industry leader interested in serving on this committee please feel free to contact me.

In closing, many thanks are extended to our loyal donors who continue to support the Alliance. You can count on us to continue to make strides that unite and protect the golf industry while also growing the game in inclusive ways.

Yours in Golf,

Emmy Moore Minister
California Alliance for Golf

Membership Updates
Legislative Updates
Provided by Tony Rice

As February begins, the Legislature is starting to ramp up its activities again in Sacramento. While there have already been a few new bills introduced, the lion’s share of the legislation expected to be dealt with for 2018 won’t be known until after February 16th, the deadline to introduce new proposals for the year. As always, we will review each and every bill introduced and work with CAG’s legislative committee and the Board to determine how best to respond to whatever threats or opportunities arise.
In late January, the Governor gave his final State of the State address. He once again cautioned against any exuberant attempts to swell state spending despite the state’s fiscal outlook being fairly robust at this point in time. He correctly points out that history has shown us the state can have dramatic swings in revenue, and while we have enjoyed significant growth the last eight years, a downturn is likely to happen in the coming years.  

To guard against that, he seeks to utilize our projected budget surplus to fully fund the state’s rainy day fund and make further investments in paying down debt. He has been remarkably successful in achieving his priorities in the budget the past several years and we fully expect him to try and hold the line against a wave of new spending. That being said, there is a growing frustration in the Legislature that certain policy areas haven’t benefitted as much as others during the growth years so we expect multiple attempts to try and secure new, ongoing funding.
We look forward to hosting another successful Lobby Day in Sacramento in April. There will be no shortage of legislative and budget items to discuss during our meetings with legislative officials and the Administration, and we look forward to seeing as many CAG members as we can that day!

Golf News

The Golf Life: Rebirth of Rolling Hills offers epic L.A. story
By Martin Kaufmann, Golfweek

When Rolling Hills Country Club reopened to members last month, David McLay Kidd drove around the course, visiting with each group. Clad in a tartan kilt, as is his custom at his course openings, the Scottish-born architect urged players to leave their wedges in their bags and use their hybrids to bump shots along the ground when they were within 100 yards of the green. He showed them how the friendly contours of his enormous greens and surrounds would funnel the ball onto the putting surfaces.

The redevelopment of Rolling Hills CC has been a decades-long saga. Greg Sullivan, the club’s general manager, said there was talk of it when he arrived at the club 27 years ago. In 2004, he said, plans were in place for an Arnold Palmer redesign of the club, but that project was shelved when the housing market collapsed.

Read the full article here.

Impact of Tax Cut, Minimum Wage Increases Guesswork for Golf
By Craig Kessler, The Pellucid Perspective

Every New Year brings new laws. 2018 is bringing them on steroids, particularly in two areas – wages and taxes, where we are being treated to another round in the annual dance to address wage inequality through the organs of the minimum wage and the first major restructuring of the federal tax system in 31 years. Yes, there have been many minimum wage increases over the course of the minimum wage’s 80-year history, but most of them have been reactive – efforts to restore some of the lost value of the wage as the passage of time erodes its purchasing power.

Today’s effort is a multi-year, multi-state affair designed to result in a wage higher in inflation adjusted dollars than the highest rate in any one of those previous 80 years, which just happens to have been 1968.

Read the full article from Mr. Kessler here.

California moves ahead with one delta tunnel, scaling back ambitious water delivery project
By Bettina Boxall, Los Angeles Times

State officials Wednesday said they will press ahead with a smaller version of a long-planned water delivery project, initially building one, instead of two, massive tunnels in the heart of California's vast waterworks.

The decision to downsize California WaterFix boils down to money. The urban and agricultural water districts that are supposed to pay for the multibillion dollar project have only committed to enough funding for one water tunnel that would extend 35 miles under the Sacramento-San Joaquin Delta.

Read more here.

New clubs for high school golfers the aim of SCPGA program
By Larry Bohannan, The Desert Sun

The way David Curtis sees it, members of the PGA of America have one big job: getting more people to play golf.

“That’s what our job is as a PGA pro, to grow the game,” said Curtis, a teaching pro at Westin Mission Hills Resort and the head coach of the Rancho Mirage High School girls' golf team. “That’s our No. 1 job. If we can put clubs in girls’ hands, we’ll have jobs in the future.”

The desire to have more junior golfers with golf clubs in their hands was one reason Curtis contacted the Southern California PGA to inquire about the SCPGA Foundation’s Clubs for Youth program. That program puts new sets of clubs in the hands of high school golfers, and the result of Curtis’ inquiry to the program was six new sets of clubs for girls at Rancho Mirage, one set for a girl at Desert Hot Springs High School and six sets of clubs for boys at Desert Hot Springs.

Read the full story here.

Additional Golf News

PGA TOUR Genesis
Riviera CC
Pacific Palisades, CA
February 15-18
37th Annual Nor Cal Golf Rep Industry Show
Thunder Valley Casino Resort
Lincoln, CA
February 26-27

CAG Legislative Day
Sacramento, CA
April 18, 2018
Interested in joining CAG? Click here for more information!

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