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United, the industry will flourish.
President's Note

Dear CAG Members,

CAG's Membership Committee has been strategizing and defining “next steps” for increasing membership and implementing a sustainable funding plan to secure The Alliance’s ability to continue to protect and advocate for the industry.

The Committee, which includes Joe Huston (NCGA), Craig Kessler (SCGA), Tom Schunn (CMAA), Richard Harris (SFPGA), Tom Addis (SCPGA), Bruce Williams (CTLF), and myself, reviewed a plan that was presented to us by SCGA’s Craig Kessler and Kevin Heaney at our last CAG Board Meeting.
While examining this proposed funding mechanism at a closer level, the committee is also reviewing CAG’s current membership levels. The values of CAG membership (primary benefits being advocacy and legislation analysis) are worth their weight in gold, especially in the State of California where new legislation is constantly being proposed and often causing a looming fear on how it might impact the golf industry.
The Committee will continue to hone-in on a membership program and funding mechanism that’s viable; one that can be presented in final form to the Board of Directors for review and approval.
In the meantime, we need your help. Get involved. Help spread the word on CAG to your friends and associates in golf... and if your budget allows, please donate to CAG today.

Thank you all for your continued support of CAG.

Yours in Golf,
Emmy Moore Minister
California Alliance for Golf
Legislative Updates
Provided by Tony Rice

Just as the weather has moved from warm to hot these last few months, so too, has the action and intensity inside the halls of the Capitol. As we progress through the legislative calendar in the final year of the Legislature’s two-year session, interest and scrutiny over bills and budget-related items continues to ramp up with each passing week. Thankfully, the Legislature is currently observing its summer recess so we can all take a few deep breaths, regroup and gather ourselves for the end of session madness that will commence on Monday, August 6
Once again, the Governor and the Legislature were able to pass and sign a balanced budget by the constitutionally mandated deadline of no later than June 30th. Taking into account revenues from general fund sources, special and federal funds, all total, California has in place a spending plan of more than $200 billion for the current fiscal year. Since taking office in 2011, Governor Brown has seen unprecedented revenue growth considering the state suffered significant, multi-billion dollar annual deficits during the first half of the decade. Through a combination of spending reductions, tax increases and overall general growth, California is on more solid financial footing than ever before. However, as we all know, what goes up eventually comes down and numerous economists and economic fortune tellers predict a downturn isn’t too far away.  

On the legislative front, CAG has been tracking and engaging a few items worth mentioning:
AB 1668 (Friedman, D-Glendale) and SB 606 (Hertzberg, D-Van Nuys) requiring strict limits on indoor and outdoor water use were signed by Governor Brown. CAG chose to support the final version of the bills due to the amendments that allow outdoor irrigation to be regulated by local jurisdictions in accordance with the specific circumstances of local climate and supply.

AB 1918 (E. Garcia, D-Coachella) passed through the Assembly and is now on to the Senate. This bill establishes a new Office of Sustainable Outdoor Recreation (OREC) within the Natural Resources Agency, with the purpose of growing the state’s economy by providing greater access to outdoor recreation.  CAG supports this bill and while golf is not specifically named in the text, the game fits under the bill’s broad inclusion of “natural landscape – dependent sports.” Assemblyman Garcia has pledged to add golf to the specific list if he determines to add the many recreational constituencies that met with him during the bill’s hearing phase.  

AB 2614 (Carrillo, D-East Los Angeles) requires the California Natural Resources Agency (CNRA) to provide school children with greater access to outdoor experiences. Schools and other non-profit organizations would receive funding from new grants allocated specifically to reimburse the cost of the transportation of students to outdoor recreational programs. CAG supports this bill.
Please don’t hesitate to contact us with any questions you may have!  

Los Angeles County
Recently, the Los Angeles County Board of Supervisors voted to place the Safe, Clean, Water Program Initiative on the November 2018 ballot that would increase parcel taxes for stormwater capture. If approved by voters, the parcel tax of 2.5 cents per square foot of impermeable surface area will bring in an estimated $300 million a year.

The initiative must pass with a two-thirds supermajority vote.

Golf News
Golf Course Closures Say Less About Sport, More About a Difficult Business 
By: Todd Leonard, The San Diego Union-Tribune

It is a headline easily written, but a story far more complicated to tell.

Golf course closes; game is doomed.

As the Southern California Golf Association’s director of governmental affairs, Craig Kessler is in a position to see and hear that more often than he’d like.

“That drum beat about golf collapsing is just so much nonsense,” Kessler said. “It’s not supported by any evidence.”

Kessler was on the phone, talking about San Diego’s latest loss — the imminent closing of Carmel Mountain Ranch Country Club. When the 32-year-old course is shuttered after play July 8, it will become the seventh facility — fifth, public — that has been lost in San Diego in recent years.

But the closings say less about the state of golf’s overall health — stable, though not robust — than they do about the business market forces that have changed dramatically in the last decade.

Golf around the country, and notably in Southern California, is experiencing what the Suits like to call a “correction.” They say it had to happen for long-term sustainability.

Everyone now admits developers went a little nuts in building courses in the 1990s and early 2000s. The appetite peaked in ’01, when 284 courses opened in the United States. Tiger Woods had something to do with that, and so did home builders who seized the chance to sell entire communities on the merits of a golf “lifestyle.”

Read the full article here.

Membership News

 A Shout-Out to NCGA
The Northern California Golf Association (NCGA) just completed hosting the 2018 U.S. Girls’ Junior Championship at Poppy Hills Golf Course in Pebble Beach, CA. A warm congratulations to CAG Board Member and NCGA CEO, Joe Huston, and his staff, for providing a spectacular venue for the championship even with a bit of Mother Nature’s fog that commonly frequents the Monterey Peninsula. According to the USGA, there was a significant uptick in the number of juniors hoping to complete in 2018, breaking previously registration records. Not surprising, as who wouldn’t want to compete at such a magnificent venue.

SCPGA Gets Clubs to Kids
The So Cal PGA Foundation and its ClubsForeYouth program has supplied golf clubs to more than 325 juniors since 2017. It is projected by the end of this year the program will have a positive impact on more thank 600 youth. Way to go, SCPGA!

Golf Course Multi-purposing Trails back to WWII
Golf courses have a history of serving the greater community during times of challenge or disaster. Here’s an interesting fact: Ojai Valley Inn & Spa GC was known as “Camp Oak” during WWII, serving as a training base for 1,000 members of the U.S. military. (Archive information courtesy of SCGA)

California Turfgrass & Landscape Foundation Helps Golf
Thanks to CAG Board Member Bruce Williams, CGCS, Founder of the California Turfgrass & Landscape Foundation, an organization exists which supports research for turfgrass, landscape management and water conservation in California. To learn more visit:

CAG Board Member Shares Golf History in Pacifica
CAG Board Member Richard Harris, Esq., and Co-Founder of the San Francisco Public Golf Alliance, recently was asked to be a featured speaker at the Pacifica Historical Society’s quarterly meeting. His compelling presentation spanned from the founding of golf in Scotland in the 15th century to insight on golf architecture as it relates to the charming Sharp Park Golf Course in Pacifica. Harris, along with fellow public golf advocate Bo Links, Esq., have been the leading force in helping SAVE SHARP PARK GOLF COURSE.

CIG Insurance Makes a Difference in Golf
From Youth Golf programs to PGA HOPE (which introduces golf to Veterans), CIG Insurance led by CEO Arnie Chatterton, continues to give back to the Game of Golf throughout California. No question, that golf is part of the corporate culture at CIG Insurance. In addition to supporting worthy player development initiatives/programs, Chatterton, serves on the board of directors for the California Alliance for Golf (CAG).  

PGA Championship Moving Forward on Calendar
The PGA of America has announced that in 2019 it will be moving the PGA Championship earlier in the season. It is set for May 13-19 at Bethpage Black GC.

Additional Golf News

Additional Environmental News
PGA Fashion & Demo Experience
August 13-15
The Venetian Hotel and TopGolf
Las Vegas, NV
2018 U.S. Amateur Championship
August 13-19
Pebble Beach Golf Links
Pebble Beach, CA

Pure Insurance Championship
PGA Champions Tour-The First Tee

September 25-October 1, 2018
Pebble Beach GL & Poppy Hills GC
Pebble Beach, CA
NGCOA Golf Business TechCon
October 11-12, 2018
Aria Resort & Casino
Las Vegas, CA

CAG Semi-Annual Meeting
October 18, 2018
So Cal PGA Section Headquarters
Ontario, CA

PGA Merchandise Show
January 22-25, 2019
Orange County Convention Center
Orlando, FL

Nor Cal Golf Rep Show
February 25-26, 2019
Thunder Valley Casino
Lincoln, CA
Interested in joining CAG? Click here for more information!

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