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FAIRTRADE IN YOUR INBOX
A look at the reality of cocoa farmers in West Africa, what makes Fairtrade different, celebrating the VISF and more.
July 2019
INVESTING IN WOMEN FOR A MORE EQUITABLE FUTURE

What do you consider fair pay for a day’s work? If you’re a cocoa farmer in the West Africa, you’d need $3.13 per day to support a decent livelihood, which sounds attainable, until you consider that the average income for cocoa farmers currently stands at $1.26 per day. Poverty, with few options outside of cocoa, is the reality for the majority of cocoa farmers in West Africa.
 

What is more, this poverty disproportionately affects women, who are often responsible for the household economy - childcare, food preparation, and budgeting. They are also often pulled in to help in the fields as families struggle to survive.
 

Attending the Women Deliver Conference this past June, I was inspired by the many stories of individuals, advocacy groups, NGOs, and companies promoting and fighting for gender equality and the rights of women and girls. But I was struck how seldom talk of international development is discussed in the context of trade.
 

While the commitments announced by Prime Minister Trudeau to support women and girls’ health should be applauded, there needs to be equal commitment made to invest in women’s potential to impact the economy through the autonomy to make their own business decisions.
 

The World Bank estimates that countries lose $160 trillion USD in wealth due to earnings gaps. Women need (and deserve) equal economic opportunity, and the ability to earn and make decisions around money and the household economy.
 

For too long risk has been pushed to the beginning of the supply chain where those who have the fewest resources are left to deal with the consequences. In few places is the need for a living income as stark as West Africa. Though farmers in the countries produce more than 60% of the world’s cocoa, the income they earn is far below global poverty indicators. According to a study conducted by True Price and Fairtrade, only 42 percent of cocoa farmers in the Ivory Coast earn above the extreme poverty line, and only 23 percent above the poverty line.
 

On June 12, the governments of the Ivory Coast and Ghana took an important step and suspended trading of cocoa and mandated a minimum price of $2,600 per metric tonne (MT) for cocoa (for reference, Fairtrade is the only certification that requires a minimum price, which currently stands at $2,400/MT). And while minimum prices play an important role in protecting farmers from the worst price volatility, the future of chocolate depends on pushing and supporting companies to ensure that farming families can earn a living income from their hard work.
 

As the plight of women in the cocoa sector becomes increasingly dire, I hope we can start to have deeper discussions on how economic empowerment is critical to breaking the cycle of poverty and dependence that leads to some of the major challenges we are trying to tackle through the UN’s Sustainable Development Goals.
 

At the end of the day, it’s not just a question of what’s fair and right; it’s a question of whether or not we want to be able to share a chocolate bar with our daughters in the future.

- Julie Francoeur, Executive Director - Fairtrade Canada

 

Photo credits
Above: Women processing cocoa beans at SCINPA COOP-CA in in Agboville, Ivory Coast. Photo by Sean Hawkey. Left: Grace Addai, Cocoa farmer in Kuapa Kokoo farmer’s cooperative in Ghana. Photo by Merli Jürisoo. Second on the left: Members of ECOOKIM, Ivory Coast. Photo by  Nabil Zorkot, Fairtrade Deutschland. Second on the right: Mary Opoku, cocoa farmer from Mfama co-operative in Ghana. Photo by Kate Fishpool. Right: Beatrice Boakye, cocoa farmer at Asuadai co-operative in Ghana. Photo by Kate Fishpool.
WHAT MAKES FAIRTRADE DIFFERENT
There are lots of different ethical labels in the market and you might be wondering how you should choose one over another. You want to know who is actually making the decisions, what exactly does a scheme offer, how the impact is monitored, and by who. 

Through giving farmers a say in how the organisation is run, minimum prices and more, Fairtrade seeks to have the most impact for the farmers and workers. Learn more here.
 
Photo credits
Shanmuga laxmi picking tea at United Nilgiri Tea Estates, India. Photo by Siddarth Selvaraj, Fairtrade International.
FAIRTRADE STANDARD FOR SMALL SCALE
PRODUCER ORGANIZATIONS
Small-scale producer co-operatives are at the heart of what we do. Get to know the Fairtrade Standard for Small-scale Producer Organizations.
UNITING LOCAL AND INTERNATIONAL GRASSROOTS SOCCER PROGRAMS AT THE VISF
JULY 5-7 2019 | VANCOUVER, BC
Congratulations to the team at the Vancouver International Soccer Festival for another successful Fair Trade Event! 

Event photos by Lukar Dapkus.
CO-OPERATION AMONG CO-OPS BUILDS FUTURE FOR COCOA FARMERS
BY CAMINO  |  24 JUNE 2019
In this guest blog post, Camino shares the benefits of a 7-year collaboration project between different coops and international solidarity companies, where cocoa farmers participated in skill-sharing and peer-to-peer learning.
NEW FAIRTRADE WINE AVAILABLE IN QUEBEC
Cloud Wine is offering 2 Fairtrade wines, produced by small scale producers in South Africa.
STARBUCKS COLLEGE & UNIVERSITY COFFEE PORTFOLIO
If you are looking for Fairtrade coffee options for a Starbucks location on your campus, let us know. We can share with you their sales presenter for universities and colleges, which highlights Fairtrade options. 
JOIN OUR COMMUNITY
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