Ideas Watch: Pink October

IDEAS WATCH
Pink October: Breast Cancer Awareness Month

Pink October, the national month for breast cancer awareness, sees many brands support this worthwhile cause through different campaigns to raise funds and awareness.

“IT'S MORE THAN A RIBBON. IT UNITES US"
WITH ESTÉE LAUDER (HONG KONG)

Flare Communications spreads pink energy across Hong Kong for the brand's 28th Breast Cancer Campaign anniversary. Together we launched a campaign site, produced campaign videos, a social media challenge and an action-driven influencer campaign to engage, raise awareness and inspire action amongst the local community.

Discover more here: www.elcbcc.com

FLARE'S TAKE

A CONVERSATION FOR ALL

Engage the community through different formats to inspire action, with ways to give back and support the cause in their own way.

Spotlight real people and their stories to create an authentic campaign and meaningful conversations.
Think inclusively and digitally to interact with a wider market and the savvy younger generation.

#SAVAGEXSURVIVORS
BY SAVAGE X FENTY

The lingerie campaign spotlights real survivors and their stories, sharing details of their difficult journey to raise awareness while wearing the charitable capsule collection.

Read more here.

THE PINK PONY CAMPAIGN
BY RALPH LAUREN

The fashion house marks their 20th anniversary of breast cancer awareness campaign with a series of initiatives. From special edition merchandise designed in over 20 languages, feature stories from the front line workers, to a creative social media campaign.

In light of the pandemic situation, the social media campaign asks the public to dress their Bitmojis in Ralph Lauren in solidarity of the cause where the brand would donate for every share with #PinkPonyWalk.

View the campaign here.

TALK TO US

Units 3305-8, 33/F Sunlight Tower, 248 Queen’s Road East, Wan Chai