Ideas Watch: 2020 was _____

IDEAS WATCH
2020 was ______.

A year of reaction, reinvention and resilience. More importantly, sharing positivity and engaging with positivity have been relieving you and I from the chaos that we wake up to every day, it is what will continue to inspire and build trust as we look ahead.

2021 OUTLOOK:
POSITIVITY WILL BE THE BUZZWORD ON SOCIAL PLATFORMS

In a year where we spent more-than-usual time online scrolling and consuming content for entertainment, what has won our screen time attention are light-hearted and positive content. This behaviour shift is expected to guide us into 2021; and it will be important to embrace this new priority and deliver socially aware content that will resonate with the consumers.

"The trend towards feel-good content and positive messaging will continue to resonate across the ad ecosystem next year."

WHAT WE LOVED FROM 2020

THE DERMALOGICA DRIVE-IN: MASQUE AND MOVIE

"A clever pivot and inspiring comeback in creating an in-person event experience while ensuring a safe and comfortable environment."

- Account Executive, Nicole Ng

CHARLOTTE TILBURY'S VIRTUAL STORE

"Charlotte Tilbury's virtual store makes people feel like they are on the scene. The instant makeup try-on increases consumers' shopping desire, which is also a good example of brands' e-shopping activation amidst the pandemic."

- Account Executive, Liz Li

#INTHEMORNING SOCIAL MEDIA CHALLENGE

"A brilliant social media challenge that acts as a soft teaser for her new skincare line launch. Creating huge noise and synergy leveraging her best assets while connecting with her huge fan base - a make-up free look and killer dance moves dancing to her newest single."

- Account Manager, Miu Kong

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