Your Maybe List

Ted Lasso, based off a seven-year-old ad campaign starring Jason Sudeikis, has a simple, yet silly, premise—take an American football coach who knows nothing about soccer and have him coach English “football” for a Premier League team.

In the show, Ted encounters his share of difficult moments. As you could expect, the moment he arrived in England, his team, owner, and their fans were all ready to write him off.

But in one seminal scene, he successfully hustles the primary villain in a game of darts as he opines about how, throughout his life, people underestimated him simply because of their first impressions. And that used to bother him. But then he learned an important truth.

Right before tossing the game-winning darts, he states his own credo borrowed from Walt Whitman: “Be curious. Not judgmental.”

As marketers, we’re bombarded with ideas—pitches, campaigns, headlines. We have to be judgmental about those ideas to create anything, and it’s easy to immediately dismiss suggestions based on a glance with “I’ve tried that before” or “no way is that going to work because X, Y, or Z.”   

But try to apply the Ted Lasso logic: Be curious. Not judgmental. Instead of shooting down an idea that fails to inspire you immediately, stay curious and set it aside. Replace your “no” bin with a “maybe” bin.

Then, after some time, take a second look at your “maybe” bin, and see if the idea has grown on you. 

Many won’t, and you’ll still say “no” to those ideas. But “no” is okay! It’s not about NOT saying "no," it's about giving yourself time to be curious about an idea. Because sometimes, a “maybe” will turn into a “yes” and you’ll have an opportunity you would’ve otherwise missed.

So the next time you hear a silly idea—like hiring an American football coach to run your English "football" team—take a moment. Say “maybe” instead of “no.” Be curious, not judgmental. Be like Ted Lasso.

~Jeff, and the Team at Clique Studios

Open Tabs

Why Mobile-Only Indexing Will Cause The Biggest SEO Shake Up Of 2021

When Google shifted towards mobile-only indexing in September, 2020, it led to a few surprises. Not least of which is—mobile indexed pages and desktop indexed pages have...different word counts? Mike King dives deeply into this phenomenon, and others from mobile-first indexing. 

Read More

How to Use Tools to Determine Which Content to Optimize: a Step-by-Step Guide

Brafton provides a handy guide on content optimization, which can drive huge gains in traffic and conversions. While some of the tools described are paid agency tools, it still provides a clear roadmap on how to best optimize your content. 

Read More

4 Local Review Trends to Track in 2021

Anyone involved in local marketing knows the importance of reviews. Here are some interesting trends happening in the world of online reviews, including an increase in fake reviews, as well as 5- and 1-star reviews. 

Read More

We “Like” This

Original Tweet


Something exciting is going on around here...

We've tested, adjusted, tested more, talked to awesome potential members (including some of you!), all to build something new.

It's called Clique Elevate

Clique Elevate is a membership group designed to connect, train, and support the next generation of marketing leaders and CMOs.

Membership includes:
  • 25+ online training and development events per year (3 per month)
  • A curated community of peer advisors—successful marketing leaders to support, challenge, and encourage you.
  • Expert involvement, there to share guidance and answer your questions
  • Timely training and discussions related to the challenges you’re facing and the decisions you need to make (we’ll know because we’ll ask)
Limited Founding Memberships are currently available to Open Tabs subscribers for $1,820/yr—for your whole team.

If you want to learn more, we'd love to chat and invite you to take it for a test drive!
Ask About Membership
Was this email forwarded to you? Subscribe to Open Tabs
By Clique Studios
Open Tabs is a newsletter of reliable inspiration for marketers and makers. It’s crafted by a diverse team of strategists and delivered every Tuesday (because Mondays are the worst).
Clique Studios on LinkedIn
Clique Studios on Instagram
Clique Studios on Twitter
Clique Studios on Facebook
Our mailing address is:
410 S. Michigan Ave
Suite 801
Chicago, IL 60605

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.