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Embracing a Changing World. Join us

Membership Matters Newsletter
Spring 2022 Edition

Message from V.P. Membership, Lynne Kent
In September of 2021 we set the theme for 2021-2022 of Embracing a Changing World and CFUW clubs have well embraced it. We have accepted what is and continue to adapt to what will be. We have achieved this with resilience, energy, and innovation.  In 2022 we are bursting forward, renewing our commitments and advancing our mission.
CFUW began more than 100 years ago to form an international partnership to promote the education of women – not just for the fun of it, but with a purpose – to change the face of global leadership.
In Canada we are well on our way to achieving the first step with women representing more than 50 percent of students in tertiary education. Canada is ready for that next step and has highlighted the importance of women’s leadership by promoting a federal cabinet of 50% women. The UN Sustainable Development Goals identify the importance of women’s empowerment to every goal. CFUW is also ready for this next step in setting our sights on creating a leadership institute.
The opportunities abound for women to lead the way in addressing and solving many of the critical issues that we face at this, our time, on earth. Our membership is a talented, skilled and knowledgeable force of educated women. If not us, then who?
This year the Membership Committee is collaborating with the new Special Communications Committee to support our clubs in leading the way. The Marketing and Recruitment webinar in February will be followed by our Membership Committee spring dialogues in late April/early May where together we will address our challenges, share our successes and identify what we need to grow our influence in a changing world.
A gentle reminder – do not underestimate the value of what you offer. CFUW is needed more than ever by our members and our communities.
Let’s just do it!
Lynne Kent
VP Membership, CFUW                                               
Success Stories

We were encouraged that the membership numbers reported in November 2021 were higher than the numbers reported in November 2020 by 99 members. (CFUW numbers in Nov 2021 = 6429 compared to Nov 2020 = 6330 > increase 99 members).
Many Clubs maintained their membership numbers, and several Clubs attracted new members. CFUW numbers have traditionally been higher by the time of payment April 30, so we are hopeful that we have turned the tide.
CFUW Edmonton – Purdy’s Chocolate fundraiser sold $9000.00 worth of chocolate. See attached instructions and plan ahead for February Valentine’s Day, April Easter, May Mother’s Day, or December Holiday celebrations. Read more here.
Virtual Tours: See Home Tours by – CFUW Orillia and CFUW Perth; Garden tour – St.  Catharines, Home & Garden tour – Aurora/ Newmarket for successful fundraising initiatives.
CFUW St. John’s Newfoundland has perfected the iconic book sale fundraiser. See their flow chart for a step by step how to implement the book sale that raised $70,000. Click here. Contact Grace Hollett if you have any questions. St. John’s club also gives a lot of money back to the community which raises their profile.
Tools for Marketing and Recruiting
  • The February ‘Marketing & Recruitment’ webinar has been posted online: Click here. Here is the recording of the webinar on the CFUW YouTube Channel: Click here. 
  • The Membership Committee Spring Dialogues will be held in late April/early May 2022 to share challenges & resources. Click here to register. We will provide a summary of the ideas and solutions shared by participating clubs to help you profile your club, build pride within and recognition beyond.
  • Watch for advocacy collaborations for public zoom events with notable speakers, i.e., CFUW Ottawa, Nepean & Kanata series of three webinars on Climate Change. Click this link to register for each webinar:
  • Identify notable club members who are experts in their field as speakers for a CFUW event marketed to all members. Sell CFUW when opening the meeting – why the speaker joined CFUW. See 100 notable women for 100th anniversary for more ideas.
  • CFUW Saint John video interviewed their oldest members for one of their anniversaries. This would be a great tool to use for your ongoing recruitment.
  • Identify free public events in the summer for your members to participate in together to keep members together without having to do anything.
  • Social Media – review the link above to the Marketing & Recruitment webinar for specific social media tools and how clubs are using them. Amy MacLeod has offered to personally walk you through any that interest you.
Tools for key Messaging
  • CFUW Survey of young women revealed 90% are interested in international issues (think of themselves as global citizens and CFUW provides that opportunity for members), 88% are interested in Advocacy. See CFUW ‘Advocacy in Community’ on our website  
  • See below information under National & International on the opportunities and benefits of belonging to CFUW for messaging to your members and your community. Karen Dunnett would be happy to help you to customize this presentation specifically for your own club.
  • Scholarships – how much has your club raised in the last 10 years, how much in community service contributions? Tell your story and market your impact.
  • Tell the world we are supporting women’s education for leadership & influence, educating the next generation, giving pay equity workshops, supporting women of all ages, providing lifelong learning, advancing elder care advocacy. We help women reach their potential at any age.
Tools for fundraising – learning from each other
Tools for technology
  • Amy MacLeod will be delivering a Technology workshop for our AGM that takes us beyond zoom and into the new normal. Please note again that Amy is willing to help any club one-on-one as tech support.
  • Also check out Cyber Seniors webinars:
Tools for diversifying
Tip of the Month – Student Placements are arrangements that benefit both CFUW Clubs and Students by engaging student volunteers for assistance with technology, digitizing archives, marketing & communications, or to meet high school community service requirements and more. Read more about it here. Amy MacLeod is preparing templates that you can provide to the schools to outline the different job tasks and apply for a student volunteer.
National & International Engagement
Profiling our national and international engagement is an important opportunity for attracting new members and giving all members pride in belonging to an organization with such wide-reaching connection and impact. See this useful PowerPoint for sharing with your club members and using in your community messaging. Click here.
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