For Trump to truly make a stronger economy, here are some facts about women’s purses he should be thinking about 'grabbing' instead:
- Women’s economic spend is more than 80% of the world's consumer economy and women are fast adapters of the emerging world of technology with 80% of apps downloaded by women. (Harvard Business Review, 2009)
- By 2025, $12 trillion could be added to the global economy by advancing female equality. (McKinsey, 2015)
- Women’s deep investment in brands endures once a connection is made.
- Over the next 5 years, working women will drive a ~$6 trillion increase in earned income globally (Boston Consulting Group, 2014)
We live in a rapidly changing business environment where an ever-competitive industry tries to maintain margin through balancing cost and price. For many companies “women” as a segment, are a blind spot. As the CHO (Chief Household Officer), she’s exactly the person you need to understand and cater to.
For those already talking to women, sharper insights are your insider advantage.
HOW MUCH ARE FEMALE CUTOMERS WORTH TO YOUR BOTTOM LINE?
I’ve launched a programme called FULL VI$IBILITY in which I’ll be working with businesses to identify their untapped pockets of dollars. Let's figure out how valuable your female consumer is and the impact that creating growth and driving more sales can have on your business.
With 88% of CEO’s citing customer loyalty as their biggest concern, it would seem that a better relationship with women might stop them straying and help you sleep easier at night.
So grab your calculator, get in touch with me and let's start planning your future with females.