Gender: What’s it costing your business?
It’s not uncommon for me to see a few eyes roll when I mention gender. I don’t mind, I think we’re all a little exhausted by the ‘debate’ but I’m glad to see that you’ve hung in and are still reading this. Hallelujah.
Gender is the first thing we use to define ourselves: male, female, girl, boy and it is representative of our inherent binary and current societal perceptions. As gender ”issues” have evolved the word has been also tied to moral concerns and movements like feminism, equal opportunity, diversity, glass ceilings, objectification etc.
However, it takes us away from what gender can do for a business, namely how it is currently impacting business sales and profit.