Have you started your Annual Appeal yet?
From Thanksgiving to Christmas, Americans begin to support charities with an uncommon fervor. This intensity lasts right up to Christmas, evening out again after the beginning of the New Year. And now we also have Giving Tuesday added to this fundraising fever at this time of year.
If you conduct a direct mail campaign, planned correctly, over the holiday season, you can sometimes bring in 50- 75 percent of your total yearly revenue within the four short weeks between Thanksgiving and Christmas.
Here are a couple of tips to improve your success as you put together your appeal:
- Arrange for matching dollars. Ask one of your donors to match existing dollars for your holiday appeal and market this in the letter. (i.e., "Your gift of $100 will be matched dollar for dollar to help feed 75 hungry people in our community.")
- Write your holiday appeal now to make sure your direct mail is ready by early November. You want to beat the mail rush for the holidays so make sure your direct mail letter arrives just prior to Thanksgiving so it doesn't get lost with the other mail. This is especially true if you are using non-profit bulk mail rates.
If you want more information, a quick reminder of our fundraising webinars series now available online. Individual webinars – including one on your annual appeal and events - can be downloaded for $45 each, or purchase the full series for $160 and receive a free 20 minute consultation. For further information visit www.emergingexecutive.com/resources