Is Your Board On-Board with Fundraising?
It’s now midway through the year. How active have your board members been to date with your fundraising efforts?
Since the board is financially and legally responsible for the organization, this is a very important question. But before answering, take a quick personal inventory. Have you been clear about your expectations for board members regarding fundraising and personal gift giving? Do they know if you are a “give, or get” board? Did you develop and share your vision and strategy for achieving 2017 fundraising goals, and did the board sign off on it?
I work with many organizations where the policy around board member giving is not communicated, nor are expectations around fundraising clearly stated. This is especially true for start-up organizations. It’s not fair to expect board members to contribute if expectations are not articulated up-front when someone joins the board.
How you handle this sensitive issue can have a huge financial impact on an organization. For example, if the expectation is clearly set up-front that each of your 13 board members donates at least $500 a year, that’s a guaranteed income of $6,500. If you have a stated policy that board members agree to give or obtain $1000 a year, your organization can count on at least $13,000 in incoming funds. That could represent several months of operating expenses, which is a significant safety net.
Ensuring board members clearly understand their fundraising and personal gift giving expectations is a critical component of protecting the financial health of your organization. In the August newsletter, I will share some tips about how to get your board on-board with fundraising.
In the meantime, to learn more about how best to communicate these expectations, visit www.emergingexecutive.com/resources and download the webinar on Fundraising Planning. It’s one in a series of useful and simple to understand webinars designed to give you an overview of how to maximize your fundraising strategies.
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