Issue #6 - Living Legends is Delivered to You Each Wednesday
This Week We Take A Look at:
Fred Noe
A Legend Amongst Legends
Living Legends
by Colonel Steve Akley
With our Living Legends Series, we take a look at the true players in the world of bourbon and how they have impacted the industry. It's going to be a fun journey, I hope you will join me each Wednesday as we explore the Living Legends of Bourbon.
PS - Why is a Cadillac the logo for the Living Legends series? Well, that's not any Cadillac, it's the tail fin of a 1959 Caddy, which I think is the greatest automobile ever built. That's just a personal choice, though. I also like the fact the name of the car, "Cadillac" can be synonymous with the "greatest version of something." If you say, "That's the Cadillac" of golf clubs," you are saying, "it's the best." Since we are celebrating the "biggest contributors to bourbon" it just feels right.
Fred Noe

Fred Noe
Master Distiller for Jim Beam

The Fred Noe File
  • 7th generation Beam family member to serve as Master Distiller (appointed to the role in 2007)
  • Employed 37 years (and counting) in the bourbon industry
  • Inducted into the Kentucky Bourbon Hall of Fame in 2013
  • Contributions to the Beam lineup include: Devil's Cut, Legent and Red Stag
  • Son of the legendary Booker Noe
  • Respected as a spokesperson for Jim Beam, the bourbon industry and the State of Kentucky
  • Namesake of the new craft distillery found on the grounds of Beam's Clermont Distillery
  • Changed Booker's batches from numbers to names
When it comes to the "living legend" title, Fred Noe is securely planted in that group. He really has it all when it comes to the things you would check off to determine if someone is living legend-worthy or not. He's from the Beam lineage. He's contributed much to the success of his company and the bourbon industry. He's one of those instantly recognizable characters that extends beyond the world of bourbon. 

Yep, Fred Noe is one cool dude and we are lucky to have him part of our bourbon world. He adds character to an industry based on big characters. 

Cheers to Fred Noe and his affinity for drinking bourbon, "Any damn way you please."
Now Available on Vimeo
Bourbon Reminiscing, our episodic series featuring some of the biggest names in bourbon, is now available to stream on Vimeo. Click here to download or purchase season one today!
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The Cork Pop Champ Shirt
This is the Most ABV Network Thing Ever!
Nothing says the ABV Network like a good old bourbon cork pop. Since day one, September 1, 2016, when our first podcast was released, we've incorporate the cork pop into our bottle openings on the show and it's become one of the signature items associated our company. Show your ABV Network pride as you wear this cork pop t-shirt available only via our partnership with Amazon. Click the BUY NOW button below to get yours!
The ABV Network's Series 3 Coin is In!
The ABV Network's newly released challenge coin celebrates one of the most important contributors to the taste of bourbon, the barrel. The front of the coin features a fiery charring of the barrel and the back has some fun facts about barrels used to age bourbon. This is a limited edition, be sure to get yours today.
Get Your Series 3 Coin Here!
Last chance on this one... it closes out on Friday!
Just 3 Tickets Left!
Featured Virtual Bourbon Event
The Ultimate Whiskey Blending Championship
Create the Ultimate Blend Win Bragging Rights & More!
Test Your Blending Skills Against A Pro
The ABV Network is the only place in the world you can test your whiskey blending skills via a competition. Our Ultimate Whiskey Blending Championship is back again in 2022 and bigger than ever. This time we've got more whiskey for you to blend to you can really refine your samples. As always we'll have a pro competing. This year it's Adam Stumpf, owner of Stumpy's Spirits. Our winner wins a highly coveted Vendome Whiskey Thief (a $390 value) and incredible bragging rights. Learn more, or grab a ticket to this October 6 event by clicking here. Please note this first session is just to line out the rules and get you going. You blend your whiskey the month of October and mail it in. Final results are shared in an event on Sunday, November 14.
The winner gets a genuine Vendome copper whiskey thief. This is truly what the pros use. Check them out here:
Get in the Know!
Last year, we launched texting as a way to keep you up-to-date. We're talking breaking industry news, big ABV Network happenings and "text only deals" from the ABV Network Shop. The only way you get these updates, though, is by signing up for them. Please head over to and fill out the form to get signed up.
The ABV Network's Virtual Bourbon events are some of the most creative stay-at-home bourbon events in the industry. Click here to see what we have!
Save 10% at the ABV Network Shop everyday with the #ABVNetwork Crew Club member card along with deals at 70+ other distilleries, restaurants bars and bourbon-focused businesses. Additionally, get involved in events with people from the bourbon industry, free "Learnin' Bourbon" online classes, barrel picks and more by joining the Club. 
Sign Up for the #ABVNetworkCrew Club Right Here!
Bourbon T-Shirt
Only $22.00 in the ABV Network Shop
Celebrate all things bourbon with this bottle design t-shirt. Click the BUY NOW button below to order yours today!
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