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Issue #1 - Living Legends is Delivered to You Each Wednesday
This Week We Take A Look at:
Jimmy Russell
It really couldn't be anyone else!
Living Legends
by Colonel Steve Akley
With the culmination of our Bourbon People series, we now kickoff the Living Legends series. Over the next few years, we'll look at 100 living legends from the world of bourbon. The inaugural one is Jimmy Russell. This is about as "no-brainer" as it gets, but there's only one Jimmy Russell. As we dig into this series, we'll probably get into people who may not necessarily be household names, but are living legends based on their contributions to our favorite distilled spirit. 

It's going to be a fun journey, I hope you will join me each Wednesday as we explore the Living Legends of Bourbon.
PS - Why is a Cadillac the logo for the Living Legends series? Well, that's not any Cadillac, it's the tail fin of a 1959 Caddy, which I think is the greatest automobile ever built. That's just a personal choice, though. I also like the fact the name of the car, "Cadillac" can be synonymous with the "greatest version of something." If you say, "That's the Cadillac" of golf clubs," you are saying, "it's the best." Since we are celebrating the "biggest contributors to bourbon" it just feels right.
Legendary Moments... How many bourbon fans have photos like these?

Jimmy Russell
Master Distiller, Wild Turkey

The Jimmy Russell File
  • Born November 20, 1934
  • Started at Wild Turkey on September 10, 1954 (before the company was even called Wild Turkey).
  • Turned Wild Turkey 101 into an iconic brand.
  • Started the flavored whiskey category by introducing Wild Turkey Honey in 1976.
  • Serves as a brand ambassador to the bourbon industry as the conduit between the last generation of distillers and today's modern distillers.
  • Has seen bourbon grow to America's favorite spirit, watched it slip to the lows of the 80s and 90s and rise once again to where we are today.
Whenever you get into a discussion where subjectivity is involved, the door is always open to take a different view. I guess if the topic came up as to the greatest living distiller you could talk about someone else other than Jimmy Russell but you'd be wrong. I'm as confident of this as anything I've ever stated. Jimmy is one-of-a-kind. There is literally no one else like him and he is the greatest living distiller.

Don't forget, he literally made the Wild Turkey our grandfathers drank (maybe great-grandfathers).

What's so special about Jimmy is the fact that because he learned the business I the 1950s it was such a different time. As a master distiller, you had to know how every step of the process worked.... why, because you were doing it. Today's modern distiller, particularly for a company as large as Wild Turkey takes a team of individuals, computers and modern equipment to make it. Jimmy was all of those things back in the day.

He's just so special too, because he loves bourbon fans. Jimmy has been out there at events, talking about bourbon with bourbon fans for so many years, he's literally created a generation of bourbon fans.

There is no doubt, Jimmy Russell is a living legend from the world of bourbon and we are pleased to have him featured in our debut edition of this series!
The ABV Network's Series 3 Coin is In!
The ABV Network's newly released challenge coin celebrates one of the most important contributors to the taste of bourbon, the barrel. The front of the coin features a fiery charring of the barrel and the back has some fun facts about barrels used to age bourbon. This is a limited edition, be sure to get yours today.
Get Your Series 3 Coin Here!
Featured Virtual Bourbon Event
This one closes out soon!
Big things are happening with Old Overholt!
This Whiskey is Legendary!
Old Overholt, once a proud brand that was a best seller has long been a bottom shelf dweller in recent times. Sometimes it takes an individual to really make a difference and a brand manager in the Beam Suntory group really pushed to celebrate Pennsylvania rye with the Old Overholt Brand and the management at Beam Suntory listened. The branding got overhauled and new offerings where added. We'll taste through these and see what we think. Learn more, or grab a ticket to this September 15 event by clicking here
Get in the Know!
Last year, we launched texting as a way to keep you up-to-date. We're talking breaking industry news, big ABV Network happenings and "text only deals" from the ABV Network Shop. The only way you get these updates, though, is by signing up for them. Please head over to abvnetwork.com and fill out the form to get signed up.
The ABV Network's Virtual Bourbon events are some of the most creative stay-at-home bourbon events in the industry. Click here to see what we have!
Save 10% at the ABV Network Shop everyday with the #ABVNetwork Crew Club member card along with deals at 70+ other distilleries, restaurants bars and bourbon-focused businesses. Additionally, get involved in events with people from the bourbon industry, free "Learnin' Bourbon" online classes, barrel picks and more by joining the Club. 
Sign Up for the #ABVNetworkCrew Club Right Here!
The ABV Network Spirits Taster
Only $12.99 in the ABV Network Shop
The spirits taster glass not only enhances your whiskey tasting, it just feels good in your hand. That weighted bottom lets you know it's there!. Pick one up via the Online Shop below:
Sign Up for all ABV Network Publications Here
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Copyright © 2021 Bourbon Zeppelin, All rights reserved.


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