She brings this unique experience to actively advise the company regarding its video content strategy: from product features (short-form vs. long-form), business models (free vs. paid), to content acquisition (licensing vs. or production) all the way to global distribution options based on consumer demands.
Says Constance: “What I like about StarNews is that it targets consumers and markets that are clearly overlooked but with an approach that is at the core of the content game: people care about local content because they can relate to it.
They are opening up content to a new wave of consumers in parts of the world where traditional business models have to be adapted; where consumption habits are different, where distribution is strictly on mobile; where economics and monetization are challenging. The markets are new and as a market leader, StarNews has unlimited options on how to serve their audiences; and that is what makes them so intriguing. I look forward to helping them figure out all these issues and that together we can make a difference for these consumers who are hungry for content."
Adds Guy Kamgaing, CEO of StarNews: "We are humbled to have such an amazing professional as Constance on-board; she brings the best practices from the content industry, from both the product and the business sides. Structuring the right deals with content producers with a platform that meets their demand is complex, particularly across fragmented developing markets because of the differences in cultures and consumer demands; Constance’s background will help us identify the common denominator that ultimately makes it work. She is also able to open up connections between our audiences and black entertainment worldwide. Having her on board is just further confirmation to all our content partners that we are a technology company that understands their aspirations and is committed to building the necessary tools and strategies for them to succeed; because their success is our success.”
StarNews is the leading mobile-based social platform monetizing video content from celebrities and entertainment brands worldwide. People subscribe to their favorite channels and receive exclusive video on their mobile phones, from the universally accessible StarNews platform. We are growing rapidly with a strong customer-base in Africa and an expanding footprint in over 20 countries. StarNews is headquartered in California with offices across Africa, Asia, Europe and the United States.
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