Hi <<First Name>>,

Why you do what you do has become a popular topic since Simon Sinek took to fame in 2014 with his Ted Talk?

It’s a big question, and one you should definitely take time to answer, not just for your business, but for you as a person.

Here’s why I do what I do.

Because virtual assistants saved my life.

Well, not really my “life”, because that’s a bit over-dramatic…. but certainly my sanity and my marriage. 


Let me explain.

Watch this video: WHY video

I quit the corporate world to start my own financial planning business in 2006 and I was engulfed with stress.

In 2013 I was working 70+ hours a week but even that wasn’t enough. I’d wake up in the night literally in a cold sweat freaking out about debt over $1,000,000, changes in legislation and all the work I needed to do.

Overwhelm hit me big time. I was facing serious burnout. Worse, I was risking my relationship with my wife and son.

I knew I had to do something.

So, I read every business book I could get my hands on – The 4-Hour Work Week, The 7 Habits of Highly Effective People, The E-myth

Everything pointed to one solution: hiring virtual staff.

But it wasn’t the perfect remedy I thought it would be. In fact, I failed at it for 2 whole years!

Then I finally found the secret sauce.

What I realised was it wasn’t just about giving people tasks to free up my time. Success comes from hiring the right people and creating the systems, procedures and culture that empowers them to do their best work. 

This epiphany meant I went from working 70+ hours a week in my business down to 30 minutes a month. I had more time and freedom to spend with my family, doing the things I loved.

The impact on life was so great that I set up my business, VA Platinum, to help other people achieve more time, more money and more freedom using virtual staff.

In the last 30 months, we’ve gone from zero to helping 80 clients and 165 staff.

That’s why I do what I do.

What about you? Reply to this email – I’d love to hear your story.

P.S. We're doing our 2nd Live Concert featuring our amazing and talented staff! Come join us on  Facebook at 25 September, 7PM AEST.  


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VA Platinum · PO Box 1193 · Mulgrave, VIC 3170 · Australia

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