Welcome to the new working year.
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October is with us and the season of autumn is one for reflection, so let us reflect on some of the Brain adventures of this last summer and see if they have a relevance to your future development needs.


Well, to tell the truth, summer was a time of work in Liverpool. The International Business Festival in Liverpool, running throughout the second fortnight of June, was billed as the biggest event of its kind in the world in 2016 and Brain was heavily involved.
The north-west of England in general is the focus of much inward investment and there are many incentives, work and life-style wise for companies looking to expand their businesses overseas. The photos show Brain's International Marketing Director Geoff Barclay in two very distinctive poses. one is with a delegation of 4 Italian companies who visited the IFB looking for new partners and the other shows Barclay with two Chinese interpreters. There were several delegations from China present during the two weeks and also one from Korea and Brain had the job of coordinating the conference interpreting services. So much for a holiday by the seaside!


All too often companies please themselves with their website and do not pay enough attention to client needs. By this it is meant that we are all happy to boast of what we do when the main emphasis should be on the benefits an organisation can bring to a client. To counteract this temptation Brain has produced a short video emphasising how its activity and focus can bring concrete advantages to clients - in terms of responding to needs or fulfilling aspirations. The scenario reminds me of Death of a Salesman by Arthur Miller, where poor Willy, the archetypical all-American salesman fell in to the trap of pushing himself and his own personality on the client with little regard for the actual client. Hopefully the following video does not fall into the same trap.

We look back now and think it ludicrous that one would smoke in a car and drive with no seatbelt.
In years to come people too will reflect on how it was possible to hold a mobile phone whilst driving and the law not to be enforced with greater vigour. New technology will shortly ensure handheld mobile devices remain without a signal in a vehicle.
 In a way the whole question about traffic congestion on the mountain passes and across national and nature parks merits similar consideration. Yes, once upon a time, it was an accepted practice and a way to bring people to areas and communities which were underdeveloped and struggling for economic solutions. Brain has a lot to do with the Dolomites, working for some of the principal marketing agencies and leisure companies across the valleys. There is now much debate as to how to reduce traffic and the prolifery of sporting events, be they trail running, mountain biking, summer excursionism using the lift systems, has demonstrated that there are a multitude of ways to enjoy nature and limit environmental harm without jumping on a motorbike or driving on congested roads. Initiatives such as the Sellaronda Bike Day have shown that mountain passes can be closed to traffic. Now is the time to extend these initiatives and take courage in making decisions to limit the traffic flow, or should one say the ‘traffic non-flow’. In years to come, as with seat belts, smoking and mobile use. It will be regarded as the most normal of things to do so! At times the law needs to oblige people to behave or not to behave in a certain manner and to set the standard for future conduct and in so doing restore the Dolomites to their calm and tranquillity.

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Brain International · 57 Rossmore Garden · Liverpool, L470E · United Kingdom

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