February Builder Newsletter

Welcome to the Brightwater Builder Newsletter with marketing resources and groundbreaking news to help homebuyers see that a bright life awaits!

Even in a technology-driven world, a community brochure is one of the most effective and versatile marketing tools to help educate prospective buyers and build trust in the community and brand. We’re eager to share this new and improved Brightwater brochure to offer new prospects a lasting impression. We hope you’ll find that selling all the unique benefits of Brightwater will be easier than ever. 

Printed copies are in production and will be delivered to your model centers by mid February.

Including updated information on the elements, builders and benefits of living in the newest Metro Lagoon community. 

Big news about the big Lagoon. The Brightwater Lagoon has broken ground! By now everyone can see action at the site and construction commencing as we start to create the ultimate outdoor amenity in southwest Florida. Brightwater will be among the first to feature this incredible, transformative amenity in the United States. At nearly five acres in size and with crystal clear blue waters, homeowners will be living a coastal lifestyle by the end of 2021. The countdown begins!

Don’t forget to register yourself and your prospects for the Epperson Lagoon E-newsletter. The emails will offer examples of the incredible events and lagoon lifestyle coming soon to Brightwater.

Describing a brand new, innovative feature like the Lagoon at Brightwater isn’t easy, but sending them to Epperson is. So, don’t just tell them, show them! Here are five ways experiencing the Lagoon first-hand will motivate a buyer. And you just need $5. 

1) You don’t get the size, scale and beauty until you see it first-hand. 
The expansive experience of the lagoon on its own will make an impact and leave an impression.

2) Instinctively, people want to touch and feel before they buy. Encouraging a day of play, fun and relaxation at the lagoon will allow prospects to get more engaged and ultimately, increase their interest to buy. 

3) Try before you buy, the obvious benefit is that your prospect will know what they’re going to get when they buy into a Lagoon community.

4) Drive new traffic and create word-of-mouth marketing. 
What better way to invite new prospects to visit the model center than by promoting a free day at the Epperson Lagoon. Results will increase as word starts to spread about their incredible day in paradise.

5) Inspire confidence in the decision to buy during the early phases of Lagoon construction at Brightwater.

Call, email, text your marketing managers today and ask them 
to add guest passes to your Brightwater marketing tools.

You asked, we answered. Throughout the month we have gathered some of the most frequently asked questions from the builder teams and have provided answers for you. 

Make note of the contact information below for any HOA and CDD inquiries for residents. Please encourage all homeowners to register on the HOA website and their respective CDD website. For updated CDD fees, click here.

Have a question? Email at

A Tampa-based company founded in 2003, Metro Development Group is committed to bringing some of the most innovative technologies and amenities to the home builders and home buyers. With the introduction of Metro Places, Connected City, ULTRAFi and Metro Lagoons by Crystal Lagoons, Metro Development Group continues to be the gold standard in the development of master planned communities. For more information, please visit

Site plans, proposed amenities, product renderings and other depictions are the planned intention of the Brightwater lifestyle and development; however, all are conceptual by nature and are subject to change by the developer based on but not limited to regulatory approvals, marketing changes or design considerations. Metro Development Group, Metro Places, ULTRAFi, Metro Lagoons by Crystal Lagoons, Brightwater and all logos are the property of Metro Development Group. All rights reserved.
Copyright © 2020 Metro Development Group, All rights reserved.

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