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It has been a little over 2 weeks since the 4C Summit in Savannah. We are back home and back into our routine.

How have you made changes to your routine to include

How have you invested your
One Hour a Week?

Top 10 Takeaways

1. Your story will be told. You owe it to yourself and your industry to share why you do what you do.

2. No one can share your story
like you can.

3. Make your story
personal. People connect with people. Put a face on it.  

4. Millennials:
  • Are visual learners. Share your story in pictures, videos and bullet points.
  • Will be the largest consuming population in 2017.
  • Are the largest percentage of the workforce.
  • Are the most connected but are the least informed.
  • Are you ready for the millennials?
5. Avoid an "us vs. them" mentality and focus exclusively on the common intersections -- the love of food, family-run businesses, our culture's love of the cowboy. Find common ground to share your story.

6. Every day that you do not engage a marketer or an activist
defines you to a skeptical public. 

7. You can’t complain if you don’t engage.  We have the tools; now
let’s use them.

8. “Only dead fish go with the flow." Let’s go
against the flow and share our positive story. 

9. Creating a plan,
developing a routine is how you will reach your commitment of sharing your story one hour a week

10. 4C Summit the event is over for 2016, but the
work has just begun. Go out, make a difference and SHARE YOUR STORY.
How will you invest your one hour per week SHARING YOUR STORY?
Please Share With Us Here
We want to hear how you are SHARING YOUR STORY one hour a week.
THE 4C TWITTER TROPHY goes to the 4C Summit attendee doing an especially outstanding job sharing their story on Twitter. This edition's award goes to @Link13Dave! Follow him on Twitter to see how he is telling his story and get inspired with ideas how you can SHARE YOUR STORY.
Copyright © 2016 The 4C Summit, All rights reserved.

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