HAPPY JUNE!  Welcome, to the third edition of the VSI newsletter. Here is where you will find monthly tips + tricks for photography and design, links to blog posts that you may have missed, updates on our upcoming events, giveaways as well as personal updates from Holly + Kristi. We hope you enjoy!  >>>DONT MISS OUR UPCOMING SPECIALS AT THE END OF THE NEWSLETTER<<<

Over the past few months, we have been working to expand our offerings in the design and branding area! The design + branding section of our website now has its own home separate from our photography portfolio. Our branding collections were created as a way to better collaborate with small business owners to create beautifully designed visual identities and print pieces to help them elevate their marketing. Make sure to visit the site for some visual candy and get in touch with me if you or someone you know is in need of a logo, full branding or website development! -Kristi

Kristi Kern  |  |  1.217.784.1310

  1. Determine what’s important.  There are so many wedding faux pas in the wedding industry. From wearing something blue, cake cutting, throwing your garter and bouquet. Let’s be real, do any of us know why we are even doing some of these traditions? If they don’t hold a special place in your heart don’t do them. It’s YOUR DAY and you and your fiance get to chose what’s important. Focus on the stuff you are excited about and see what else you feel like fitting in!
  2. First look. If I were to give one piece of advice for a wedding day it would be to STRONGLY consider doing a first look. What’s a first look? It’s when the bride and groom see each other before the ceremony, have some time alone and get some amazing photos! Why is that so important? Because wedding days go by so fast, I feel it’s the only time a couple can actually be alone together and just be. It also sets the mood for the rest of the day, calms the nerves, and gives you a chance to just love on each other for a bit. I totally get the tradition of waiting, but if you are prone to stress and anxiety, I STRONGLY suggest doing a first look.
  3. Hire vendors that you like. You will be working with your wedding vendors months before and during your wedding day, so make sure you click. If you meet with the best florist (I’m not just picking on florists, any vendor works in this scenario) in town but she rubs you the wrong way, try someone else out. Having a great connection with someone is far more important than having THE BEST.
  4. Keep the moment sacred. Nothing will ruin a bride's walk down the aisle more than a million cell phone (and God forbid the one guy with his iPad) screens in your face. I’ve had brides that have a cute little sign right next to the programs or even text on the program that nicely state that we have hired professionals to capture our big day so keep your cell phones in your pocket. Enjoy the day with your eyes, not your phones.
  5. Share the timeline. As your photographer, I will make sure we have a detailed timeline for your wedding day. Make sure you share that timeline with vendors, wedding party, and family. It’s so much easier when everyone knows when and where they are supposed to be, and most importantly, it keeps you from stressing out!

Typography in graphic design can strongly affect how people react to a document. Careful selection and consistent use of a chosen typeface can be just as important as the use of graphics, color and images in creating and solidifying a professional brand.

Thoughtfully choosing the right font allows you to evoke a particular emotion or fit a certain style. The skillful use of typography commands the attention of your desired audience, communicates a key idea and motivates them to take action. Typography is not just about legibility. It is a blending of art and science and can serve a functional purpose. Every choice a graphic designer makes has an effect, including your choice of fonts. 

Here is a fun little chart to help you better understand typography and how it can work in your next design piece! -Kristi

Summer is here! That means 2 things 1. This is our busiest time of year and 2. Lydia is out of school and constantly asking me if we are going to ‘do something fun today.’ Even though summer is wedding and senior season, I like to make sure I can still do some fun activities with her and my family. When I think back to when I was little I have the most vivid memories from the summer vacations we took and all the fun things my parents did with us. Keep in mind that was the 90s so Lydia’s definition of fun and my definition of fun in 1993 is much much different. I printed out a summer bucket list/goal sheet from one of my most favorite bloggers Lara Casey. On a side note, if any of you are looking to get organized, stick to your goals and just read overall awesome articles check her out, she is the bomb diggity. Anywho, a few things on our list include at least one Cubs game, lots of trips to the pool, a picnic by the water, a trip to Indiana Beach (don’t knock it, I love that place) lots of patio nights with s’mores and my brand new swing that I love (thanks, Matt), a mini vacation with my bestie and her kids to TN, and lots of bike rides! What are you guys doing this summer? Make a bucket list of all the things you want to do with your family during summer. I guarantee your kids will love thinking of all the fun things they can do with you! -Holly



June really snuck up on me! I can't believe it is already here. While this month will be full of weddings and summers shoots,  I am really looking forward to planning out some fun little trips with my husband and our little Titus. It is his first summer and he is in love with being in the water! I think we are bound to get some pool time in as well as a few camping and hiking trips. Before Tman came along, we really enjoyed camping at Carlyle Lake, hiking at Turkey Run and our annual boating trips to the Lage's cabin in the Ozarks. We are excited to make new memories with him and take a few trips just mom and dad as well =) If you have any suggestions on what to do with littles (9 months) during the summer, I would love to hear them!

We are also in the process of selling our house in Saybrook! This summer could bring some BIG and amazing changes for our little family. We want to downsize for a bit to pay off debt while we look for land to build our dream home. Lots of planning and prayers, but we are very excited to start this initial step. At least for the time being, my house is clean, uncluttered and the back patio is ready for use until we get a buyer. -Kristi


Here is a quick look at some of the new items in the DesignFoundry Etsy store!​

Use the code above to receive 15% off all orders of $100 or more
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