Power and Presence
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President's Message

I love when an idea becomes reality and gets built upon. At a board meeting earlier this year, it was suggested that we start a WBC Book Club. Being an avid reader of fiction, I often struggle to read business-related books. I see books as a way to “escape reality” and not as a way to learn (hey, I did enough of that in college!). However, the discussion that our first book club had was so engaging and revealing that Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy, reminded me that you CAN teach an “old dog” new tricks. Stopping to take a moment for self-reflection is something I don’t do enough. 

Our discussion inspired us to expand upon the message and create a new approach to our November luncheon. We will be using Amy Cuddy’s TED Talk “Your Body Language May Shape Who You Are” as a springboard for discussion led by Suzanne Young. I noticed that I’m paying more attention to my body language and changing my work environment to promote more “power poses” rather than hunched over and limiting my movement.

I learned that self-reflection doesn’t mean sitting cross-legged, saying “Om” and meditating. It’s really just a daily inventory of your character, actions and motives. I encourage each of you to take some time over the next few days to think about how you want to be perceived by others and aligning your actions to achieve that perception.

Summer is a GREAT time for reading, so pick up our next book club book, Raving Fans by Ken Blanchard and Sheldon Bowles. You have plenty of time to read it…our next book club meeting isn’t until October 18th.

Happy reading!
Debi Friedmann
Owner, Blue Dog Printing & Design
President, Women’s Business Connection

Member Spotlight:

Kristy Deischer-Eddy 
Your Photo Guru
Tell us about your business:  In the simplest of terms, I am a photo organizer.  I am an independent consultant for two companies, Creative Memories--supplying hard goods for scrapbook-style and slip-in style photo albums, and Forever(TM)--a media transfer and digital storage service as well as a software provider for photo organization and designing and printing photo books and gifts. 

Who is a good referral for you?  A good referral for me is anyone who has jpegs "trapped" on their phone and/or computers, have piles of developed photographs hiding under the bed or in drawers, or who have outdated media they need converted to digital for easier viewing/printing.  A photo is not a photo until it is printed!

What inspired you to attend WBC?  Initially, it was a way for me to have one hot meal prepared for me that I didn't cook and which didn't involve a toddler tugging on my pantleg asking for a meal of her own.  I attended as a guest in August 2003 and joined right away!

Have you done business with any WBC members?  I have assisted a number of members and their friends over the years with a number of projects.  Perhaps the most notable is the WBC itself, who engaged my services in 2013 for its 25th anniversary celebration.  I created a poster for each Presidency denoting the various accomplishments of each era of leadership.

What is your favorite thing to do in your spare time?  If it's autumn, I watch football; if it's winter; basketball and hockey; if it's spring and summer, it's baseball.  I watch more sports than my spouse!  I cheer on my Philly teams as well as my alma mater, the Northwestern Wildcats.

Tell us about your family:  Married 24 years to hubby Heath Eddy; two daughters, Deidre (16 1/2) and Kasey (6); and my father, Harry (whom I often refer to as my "toddler"), 81.


The Fund leads and unites the community through philanthropy and advocacy to ensure that women and girls have resources and opportunities to thrive.


Women and girls will have equality and security, making our communities stronger and more vibrant for everyone. The Fund will be seen as a vital partner and leader, known for its boldness, connectivity, and creativity as it brings together and supports individuals and organizations around a shared commitment to the well-being and self-determination of women and girls.

Learn more about Chester County Fund for Women and Girls by visiting their website,


Members Only 
Facebook Group! 

Join us! Contact Jenn Givler for more details.

July Luncheon Workshop:
Time Management S.O.S
Featuring WBC Member
Paula Paisley

Simplify > Organize > Script
When life seems to be spiraling out of control, stop to consider it is because of the choices we have made.  At work, we choose which projects to take on, which tasks to delegate, what time to arrive and what time to leave.  

Sometimes we feel it is imposed on us but at the very root, it is a choice.  At home we choose what chores to tackle and what to leave for tomorrow.  We choose how to incorporate family time and ME time. 

For us all, there are only 24 hours in a day.  Choose to manage those hours and not let your choices manage you. 
Tuesday, July 11, 2017
11:30 - 1:30 PM
Downingtown Country Club
93 Country Club Drive
Downingtown, PA

Price: Members $25 and non-members $30 when registered online in advance by Monday April 10, 2017 at 9:00 am.  The price at the door is $30 for members and $35 for non-members.



Ashley Travaglini - Brandywine Hospital
July Business Card Exchange

Join us at Red Star Craft House
Tuesday, July 18
5:30 - 7:30
146 Exton Sq Mall
Exton, PA 19341

Relax, mix, mingle, and connect with area business women at the July WBC Business Card Exchange at Red Star Craft House in Exton. Free appetizers and drink specials! First drink is on us!

Red Star Craft house is passionately committed to providing  guests with an unparalleled dining experience, by pairing an energetic & knowledgeable staff with a Chef driven Scratch Kitchen, True Artisan Pizzas, Street Tacos, Gourmet Burgers & over 100 Craft Beers.

CostFREE to members and non-members and your first drink is on the WBC! Please register online by Tuesday July 18th at noon.

Copyright © *2016* *Women's Business Connection, All rights reserved.

Our mailing address is:
P.O. Box 1337
Exton, PA 19341

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Women's Business Connection · P.O. Box 1337 · Exton, PA 19341 · USA

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