Strategic communications for program sustainability
Communications are imbedded in everything you do at your organization. How you talk about your program can impact the type of support you get from hospital administrators, your CEOs, or even elected officials; it also impacts the financial support you may get through a grant, or from a donor; or perhaps you are interested in creating a collaboration with a school based program, being strategic about your communications will help you reach your goals.
The most important thing to think about is what is your goal, what are you trying to achieve? If you want to create awareness, think a step further: what would you like people to do once they are ‘woke’? Then you can decide who is your target audience, who is going to say: “yes, let’s continue this program”?. Then you can craft your messages to include a description of the problem your program solves, a solution (or your ask), and why this is important (evoking core values).
As you think about the sustainability of your program, reach out us at BMSG for technical assistance in enhancing your messaging and communications planning.