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Hey hey Starters,

Thanks for subscribing! Issue 02 is here AND it's all about ALIGNMENT because there is no better place to start. If you don't start a business that's in alignment with yourself, the struggle will be real. It could be said another way: finding your life’s purpose, your personal mission, your genius, or your superpower.  I asked many successful entrepreneurs this month how they know they are in alignment and how to stay in it. Over and over, I heard things like gut feelings, sign posts, synchronicities, and being in flow.

Why does this matter for business? Well business, life, relationships, it’s all the same. It’s the truest version of you showing up in all of those places. This month, I share my path to finding alignment with plant-based ice cream, the stories of food entrepreneurs who are clearly on their path, and the wise teachers who offer lessons, stories and tactical advice for how to find it and check in on your own alignment. Issue 02 also includes an interview with renowned executive coach Khalid Halim, who picked this month’s book – The Three Marriages: Reimagining Work, Self and Relationship by David Whyte.

Wherever you are with your next food business idea, whether you are IN IT or dreaming of it, be patient to choose the path of alignment for yourself. That’s what the world needs from you.

In good food we trust,
- ELO

"You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path; and that will make all the difference." - Steve Jobs

My Starter Journal // December

I traveled to Australia for a few months with my husband Rob (also co-founder of my previous companies Foodzie & Din) starting in February 2017 after shutting down our business, Din. Travel is our startup therapy.

I had been programmed for work to feel hard, a struggle, and requiring my grit and will (basically the opposite of play). My time in Australia was to figure out my next move and it was all about play. Surprisingly, when I sat down to create a list of what felt like play, I felt completely blocked.

Then, there I was, toes buried in the sand at Brighton Beach in Melbourne, Australia eating a chocolate vanilla twist with rainbow sprinkles. I turned into 5-year-old me. That’s how I knew I was onto something... my mind wanted to say “no, really? Choose something more SERIOUS please!” Turns out, when we are kids we naturally follow the path of play and that’s what I needed a reminder of.

After a decade of entrepreneurship, I've come to realize that the best place to create an idea is at the intersection of purpose and play. Play is at the heart of creativity flowing. Purpose is tapping into our gifts and understanding how we can be in service of the world. I wish there was an English word that describes the feeling of working this way. The best I've come up with is mix of joy and fulfillment.

I lost my way with building Din, I forgot to follow this path and instead gave into fear. I think I was trying to be someone else. For me, I've always had a little voice “anything a guy can do, I can do it too”, and I chose the work that fit that mold.

On November 21st 2017, I became a mother. Meeting and raising my daughter Ava this past year has taught me what true, uninhibited joy feels like. She has helped me find realignment, reminding me that the path of joy is my measuring stick for success.


- ELO

To be continued.... I'll be journaling all month on the topic of alignment over on the 'gram @thestartermag.

Food.
Founders.
Stories.
Read: Best Chef 2018: The Inspiring, Determined Rise of Reem Assil - Thrillist

“But I think the thing that really grounds me is the bigger piece of work that I’m doing, which is that my restaurants are a platform to have really amazing culture-shifting conversations in this country. I really love inspiring other people to do this work. I love inspiring other women of color to get into this industry and be leaders.” Read More.
STARTER SAYS: I have been a fan of Reem since she started with a pop-up restaurant and serving at the Ferry Building farmers market (I'd get the Pali Cali EVERY SATURDAY). Her food is what first hooked me, but then I learned the social change she was making through her food. To watch a person put their full selves into their food with a purpose like Reem...Thrillist is right, she's a damn inspiration and the accolades that keep coming are well deserved. - ELO
Watch: Build a Purpose Driven Business, Education and Life with WeWork Co-founder Rebekah Neumann - The School of Greatness

"I don't believe in the concept of some kids being gifted and talented, I think that's one of the most bogus things I've ever heard of in my entire life. Every human is gifted and talented. It's just if we're lazy and we're going to limit gifted and talented to one IQ, whatever. The issue is on the adults, not the children, because the children are perfect." Watch the Episode.
STARTER SAYS: Rebekah knows what's what. First, a founding partner at WeWork, now Rebekah is starting a school WeGrow to help every child find their superpower and nurture it throughout school. Imagine a world where this was taught to every child, powerful stuff. - ELO
Listen: Did Someone Say Pie?
-
Cherry Bombe Radio


“David Chang offered an internship where I could go anywhere. I got to spend time at Zingerman's Bakehouse and Avalon International Breads, both of which had triple bottom line missions. Which is the commitment to people, planet, profit and I hadn't really experienced that before. And when I realized that was built into their business in such a strong way, that was the missing piece.”  Listen here. (and be ready to want a slice of pie...)
STARTER SAYS: Lisa is the real deal. This interview digs into how Lisa Ludwinski of Sister Pie in Detroit found perfect alignment for her pie shop + how she continues to live it each day with her business. - ELO
Watch:  “Align Your Personality With Your Purpose” - Oprah at Stanford

“Your real work is to figure out where your power base is and to work on that alignment of your personality, your gifts you have to give, with the real reason why you are here," she said. "Align your personality with your purpose, and no one can touch you." Watch the video.
STARTER SAYS: Wouldn't be an issue on alignment without words from the queen herself. This part, "no one can touch you" I believe hits on this crucial part of being in alignment, which is you stop worrying about competition, and you focus your energy on being true to your gifts. - ELO
Starter Book of The Month: December 

The Three Marriages: Reimagining Work, Self and Relationship
By David Whyte

This month I decided to ask my coach Kalid Halim (aka: secret agent of the universe) for his take on personal alignment and what book he recommends most on the subject. Halim is the cofounder of Reboot, a coaching firm that’s worked with leaders at companies such as Coinbase, Lyft, Kickstarter and Etsy. His motto: “There is fundamental shift happening in the way people view work. It’s not just a job or a paycheck anymore. Our work is the expression of our natural gifts intersecting with the needs of the world. This is the purest realization of human potential.”
STARTER MAG: How do you know when you are in alignment?
KHALID HALIM: When who you are in all aspects of your life is the same. How you are when you are alone, when you are in relationship, when at work. You should be able to be fully you without hiding aspects of yourself. This does not mean you are not compassionate and understanding of others views and who they are. Part of being in alignment is not being in fear when others are too, even if that means the are not acting/being the way you would like. Fully expressing yourself without regard for others is narcissism. 

SM: How do you know when you are not?
KH: When you are hiding aspects of yourself. When being fully who you are in the context of who you are with or what you are doing creates fear and anxiety so you don't show up as your full self. Its an internal feeling and knowing of "this does not feel right".

SM: Do you have a daily practice that helps you to stay in alignment?
KH: Noticing where the emotional friction is in my day and instead of focusing on what I don't want I turn to a more generative question "In this situation what would I like?"

SM: Any books/articles/quotes that stand out to you that could offer guidance to others?
KH: David Whyte, The Three Marriages - a book about how we are in three relationships in our life (three marriages) one with our self, one with another, and one with our vocation. How does one stay faithful when we are in three marriages? 

JOIN US THIS MONTH!
You know what to do....grab a copy and then join in on the conversation on Instagram this month.
MOOD
This month in a GIF: #happyhappyjoyjoy
Between the Issues on the 'gram
ICYMI: Every month we continue the conversation on the 'gram, these are our most loved posts last month. If you are aren't following us yet, get on it!
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