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I always like seeing a bit of dirty competition between some of the world's greatest social platforms.

Hitting todays headlines is Instagram taking on TikTok, it will be interesting to see how this one pans out, more information on this below.

ps. If you have 30secs it would mean the world to me if you share this email around, I spend hours weekly gathering the articles (while sinking a few schooners) to present what you see here.  

-- Jamie Williamson // Head of Sauce

TOP NEWS COOKING 

Instagram Reels is here, but should TikTok be scared?

Seems like Instagram is continuing their parade of finding what's already working and implementing it into their platform - remember Instagram stories and its close relation to Snapchat?
 

Introducing Instagram Reels, a 15sec multi-clip video platform where you can view, edit and post videos. Apart from being an obvious TikTok clone, Reels is backed by one of the worlds the largest social media platforms Facebook.
 

Should we be worried? It depends, are you over seeing random teens and adults flapping their arms around in public trying to get some 'clout?' a.k.a boosting their social profile...
 

The Biggest differences between the two platforms:

// Instagram Reels is limited to 15sec videos, while TikTok is up to 60secs. 

// You can't post duets on Instagram Reels.

// TikTok gives you audio suggestions on what it thinks you're dancing too.

// You need to be signed up to Instagram to use Reels. TikTok doesn't require an account.

Curious how you can use 'Instagram Reels' in your marketing strategy?

FROM THE GOV

Scomo is not banning TikTok (LOL)


Security agencies did the checks and it appears the Chinese owned TikTok does not pose any threats therefore won't be banned in Australia.

Now TikTok is staying around we all have more time to watch the massive amounts of cringe from Sydney radio presenters Kyle & Jackie O...sigh 😅

The real question is 'When is Scomo signing up to TikTok?' Personally, I think he would be quite good at the 'two-step'

SOMETHING COOL 

Google's logo in pasta - Spag bowl anyone?

More here from Google's Insta

IN OTHER NEWS

AUS: Could a 'job guarantee' help repair the economy?


According to former federal Treasury secretary Martin Parkinson "Going into COVID, we'd had very weak productivity growth, very weak income growth, economic growth was quite anaemic"

WHAT ELSE IS COOKING?

1️⃣   ACCC launches legal action against Google

2️⃣   You can now capture leads through Youtube Ads

3️⃣   Wordpress suspends Astra theme - affecting 1mil user (omg so sh*t!) 

4️⃣   Google says a lot of negative reviews can hurt your website

QUOTE OF THE WEEK 

Don't waste the lesson


"Things rarely turn out precisely the way we hoped.Sometimes, if we’re lucky, we can figure out why.

If we find the lesson and learn from it, it might be even more valuable than if we’d simply gotten lucky"
-- SETH GODIN

SAUCY TOP 5

The stuff you really need to know


1️⃣   Learn how Google Search works

2️⃣   How to do Advanced eCom audience targeting on Facebook

3️⃣   Setting goals for every content piece you make 

4️⃣   Optimising your business or brand on Google Search

5️⃣   125 books every marketer should read



BONUS MUST READS


6️⃣   How the Facebook Algorithm works + 18 tips to beat it   

7️⃣   Mastering Linkedin lead gen form ads 

8️⃣   Basics of A/B testing on Social media 

DID YOU KNOW

You can update your Apple Maps listing?


Have a business? Well optimising your Google My Business is not the only listing you should be working on.

If you want your business to appear correctly on Apple Maps visit Maps Connect and clean up your business listing ASAP.

DAD JOKE OF THE WEEK

 

Want to hear a joke about paper?

Nevermind it’s tearable.

MEME OF THE WEEK

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The person behind it all
Based out in the Hills District, NSW. I have a marketing background and have helped some of Australia's largest home improvement companies along with many small start-ups smash their KPI's with digital marketing. I also like a good beer and a chicken schnitty. Jamie Williamson - Head Of Sauce @ The Snag

WHATS NEW FROM ME?

  • My best 5 tips to ensure your business is always visible online.
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