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Instagram Reels is here, but should TikTok be scared?
Seems like Instagram is continuing their parade of finding what's already working and implementing it into their platform - remember Instagram stories and its close relation to Snapchat?
Introducing Instagram Reels, a 15sec multi-clip video platform where you can view, edit and post videos. Apart from being an obvious TikTok clone, Reels is backed by one of the worlds the largest social media platforms Facebook.
Should we be worried? It depends, are you over seeing random teens and adults flapping their arms around in public trying to get some 'clout?' a.k.a boosting their social profile...
// Instagram Reels is limited to 15sec videos, while TikTok is up to 60secs.
// You can't post duets on Instagram Reels.
// TikTok gives you audio suggestions on what it thinks you're dancing too.
// You need to be signed up to Instagram to use Reels. TikTok doesn't require an account.
Curious how you can use 'Instagram Reels' in your marketing strategy?