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News from the Snapping Kiwi - Grant Pritchard.
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Issue 16

Spring forward with the Snapping Kiwi!

I hope 2016 has been good for you so far! We’re well into May and Spring is certainly in the air, and I’ve sprung forward with a diverse range of projects that tested my full skill-set.

The year began with portraiture work for key corporate clients, and profile portraits for the University of Surrey. The trend for plain white backgrounds is receding, giving me creative freedom in choice of backgrounds, blurred foregrounds and interesting angles. 

My creativity is always balanced with a clear understanding of the client’s brand guidelines. As these pictures show, the results are impactful and eye-catching.

The great outdoors

As we enter the warmer months, my diary is filling up with regular outdoor events for tourism and council clients. The assignments are eclectic and enjoyable, taking in all manner of festivals, parties and celebrations. It’s not always a breeze, but I thrive on this outdoor activity. 

I regularly approach members of the public to create natural images portraying a sense of place and a genuine feel for the event. My easy-going New Zealand nature helps, and I always obtain permission from the models involved, while getting release forms signed if requested.

Press pack

Creative press photography is an area that is gaining momentum. It is a completely different challenge. With photo-calls often arranged at short notice, thinking quickly on your feet is essential. I help my clients convey their message in a single, eye-catching image, significantly increasing the chances of publication in their chosen media. 

International travel

The next few months will see me indulge my passion for travel, as I enter a busy period of work at major international conferences and exhibitions. These assignments, such as Arabian Travel Market in Dubai and the TFWA events in Singapore and Cannes, are a true test of versatility. They cover all aspects of photography mentioned in this newsletter, alongside some sports and product shots. I’ll go from taking a high profile shot of Rudy Giuliani, 107th Mayor of New York City (pictured here) to capturing the perfect product shot for major international brands like Pandora.

 

Technique


As the weather improves budding photographers will take their camera out and try honing their skills. Here’s a tip. Try improving your composition by using leading lines. In this hockey shot, I use details in the image to guide the viewer’s eye towards the main subject. Here the low angle helps, with the idea that the bright ball is seen first, before the viewer’s eye follows the hockey sticks up to the happy faces. Studying the shot in detail also subtly brings in the sponsor’s name.

 

Bridging B2B and B2C

As we move towards the summer months, there is still plenty of space in my diary, and I would be delighted to discuss any photographic requirements you may have.

I hope this newsletter has provided a gateway to my expertise, and really showcased my versatility in bridging the gap between B2B and B2C photography. 

I look forward to hearing from you.
 

Get in touch
Copyright © 2016 Grant Pritchard Photography, All rights reserved.


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