Summer '16
NICK'S KIDS PICK THE PRESIDENT
2016 marks the 8th presidential election cycle covered in-depth by Nick’s Kids Pick the President. Since the inception of KPP in 1988, kids have correctly picked the winner (in advance of the national election) six out of the last seven times.

As part of the 2016 cycle, Nickelodeon was on the ground at both the Republican National Convention and Democratic National Convention interviewing elected officials and primary candidates to get answers to the questions that matter most to kids. As in years past, Nickelodeon will continue to follow the election throughout the fall. The campaign will come to life across Nickelodeon’s platforms with the winner of the iconic kids’ vote revealed during a night of election-themed programming the first week of November.
VIACOMMUNITY TURNS UP FOR GOOD
As Viacommunity marked its 20th Anniversary, a new tradition was launched-- the quest for the Viacommunity Cup. The first-ever Viacommunity Day Cup was awarded to Paramount for having the highest percentage of participation on Viacommunity Day.

On May 20th, thousands of employees worldwide came together to "Turn Up For Good" by serving their communities in partnership with countless non-profit organizations.

In addition to 23M+ social media impressions, celebrities such as: Josh Duhamel, Jane LynchGregg Sulkin, and more also supported either on social media or in person at various project locations.
LOGO LAUNCHES "GLOBAL ALLY"
In mid-May, Logo launched "Global Ally," a multiplatform storytelling project featuring video interviews with LGBTI activists. GlobalAlly.org serves as a hub to learn more about international LGBTI issues such as criminalization, homelessness, and transgender rights, as well as amplify the stories for activists by sending individual messages of solidarity. GloballAlly.org also features news about international LGBTI issues, and more than a dozen ways that LGBTI people and allies can take action for international equality. The campaign's launch reached over 22 million Twitter followers with social shares from celebrities like Laverne Cox, the United Nations, and a range of LGBTI organizations.
MTV BREAKS: ISLE OF MALTA
Building on the success of last year’s Isle of MTV Breaks winners, MTV Breaks offered two opportunities for new talent to come and be part of the Isle of MTV Malta crew this summer. Each participant was given the chance to show their talent on a worldwide scale, and work with an industry mentor.

Out of thousands of entries MTV Breaks found two incredible winners, up-and-coming DJ Taleena from Australia and Robin Hofstra. Robin directed a behind the scenes short-form show –
The Making of Isle of MTV Malta – which will air in the UK, Australia and her home country of the Netherlands.
VH1 SAVES THE MUSIC IN TRENTON
On Thursday, June 9, VH1 Save The Music hosted a musical showcase to celebrate a major district-wide rebuild of instrumental music education programs in 14 of the 17 elementary and middle schools in the Trenton Public School District. The final three schools are slated to receive their grants this fall. Among the crowd of supporters were Mayor Eric Jackson and TV and radio star Sway Calloway who both gave opening remarks of thanks and encouragement to continue believing in the power of music education programs.

After an evening of inspiring words and energetic performances by students in the district, Sway announced that foundation sponsor BAI will award a $15,000 Encore Grant to Dunn Middle School for additional supplementary instruments to build upon their program.
#WHATNOW: A MTV & BET TOWN HALL
#What Now Town Hall
On Friday, July 8th, MTV and BET pulled together in the aftermath of tragic events across the country to present the live MTV News and BET News “What Now?” Town Hall. The special provided a vital outlet for MTV’s audience to discuss race and police violence. The special aired live on ten Viacom cable networks, Facebook Live, and YouTube. The message resonated deeply on social media, where a
 majority of emotional responses were positive. To see clips from the live show, click here.
MTV TRUE LIFE: WE ARE ORLANDO
True Life: We Are Orlando
On Monday, August 15 at 8PM ET/PT, MTV premiered “True Life: We Are Orlando,” a special episode of the docuseries which followed survivors of the Orlando anti-LGBT shooting as they try to come to terms with the trauma they experienced in order to get their lives back on track. For the first time in the MTV “True Life” franchise’s 18 year history, viewers met the subjects and followed their stories. As the news cycle moves on from Orlando, this first-of-its-kind format gave viewers the chance to meet heroes and survivors of the attack, hear what happened inside Pulse nightclub, support the entire Orlando community, and commemorate the innocent lives lost.
CMT EMPOWERS COMMUNITIES
Two years ago, the CMT Empowering Education Community College Initiative launched at the Clinton Global Initiative-America (CGI-America) meeting with the goal of addressing workforce development in rural communities. This year, CMT was invited back to CGI-America to showcase its work with partner community colleges and the impact this campaign has had across the US.
 
In June, CMT participated as a sponsor of the Nashville PRIDE Festival. Nashville’s EMERGE ERG members and fellow employees participated in the Equality Walk, which had
record breaking crowds
PARAMOUNT TAKES ACTION
The Viacommunity Day Ice Cream Party was on June 24th served as a thank you to everyone who contributed to making this year’s Viacommunity Day a resounding success and enabled Paramount to win the first ever Viacommunity Day trophy. 
 
As part of the Summer Night Lights program, the Paramount Volunteer Crew partnered with the City of Los Angeles Mayor’s Office of Gang Reduction & Youth Development to host a night of interactive games, arts and crafts at a local community center before a free screening of Teenage Mutant Ninja Turtles: Out of the Shadows on July 14. 
 
On July 19, The Paramount Green Team hosted a Lunch & Learn featuring representatives from
Josie Maran Cosmetics to talk about “Going Glam While Being Green.” Employees learned how the brand got started and about their vision and strategy for reinventing the beauty industry by making top-quality cosmetics that are healthy for people and for the planet. 
 
Towards the end of July, mentors from all three of the Kindergarten to Cap & Gown mentoring programs gathered for an appreciation reception as the program closed yet another successful school year.
 
Paramount Fights HIV/AIDS also announced the studio’s President of Worldwide Television and Home Media, Amy Reinhard on August 4th as its 2016 AIDS Walk LA Team Honorary Captain. 

Looking forward, the Mayor of New York is hosting a day of free cinema for low income families in all five boroughs on August 31st. The NYC Public Housing Authority received 2500 vouchers that will be valid at several movie theater chains. Star Trek Beyond is among the featured films.
MTV REFORESTAMOS MEXICO
MTV Agentes de Cambio partnered up with nonprofit Reforestamos Mexico to increase awareness about forest conservation in the remote areas of Mexico. Together, they launched a contest on Earth Day to recruit young change makers who could also help empower others. 

Take a look at the call to action that ran on the channel
here.

Agentes de Cambio announced Nori Abreau as the winner of its contest with Reforestamos Mexico. Besides being a RM activist, she proposed altering the schedule in which children attend school, including studying at home one day a week. Nori also suggested revamping the way corporations and governments handle their day to day business, encouraging people to use their "home office" more often. Last but not least, she plans to fix the heavy traffic and congestion throughout different Mexican cities that affect the quality of life for their citizens as well as their environment as well. 
 






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