Issue 171 - April 2021 
NZ Herefords Seed Stock Sale
11  May 2021
Entries are open until the Friday 9th April at 5.00pm, so if you believe you have a stand out bull contact your local agent to arrange a viewing. It’s a great way to promote your stud at little cost with little to lose since you can sell it at your private bull sale if it’s passed in.

Important points to note: 
  • Entries close 9th April
  • Enter on line, save the form and email to  (link: -
  • Bulls must be fit for transfer and meet the entry requirements - refer to the website (Link ) IF they are still awaiting DNA results, enter your bulls however if they do not meet the requirements by the 11th May, your bull will be withdrawn and your money returned minus an administration fee of $25.00.
  • A video must be submitted by the 19th April to – refer to dropbox instructions for uploading the video but the earlier you submit your video and photograph the more publicity you will receive (link:
  • The Sale Committee recommends the submitted video includes a view of the bull walking from the front, from the side and from the rear.  It is also recommended to include, the bull standing on hard ground. Be aware of background noise.
  • Judging will take place remotely and will be announced and awarded at the champagne breakfast on Tuesday 11th May prior to the sale
  • Catalogue can be viewed on the bidr page as well as on internet solutions
The NZ Herefords National seedstock sale will be live streamed on bidr.  The page is ready to view on
  • On-line bidding is not available.  Remote bids can be placed by calling the contacts shown on the bidr page. The list also includes Colin Corney, Gray Pannett and Posy Moody.
  • Catalogue can be viewed on the bidr page as well as on internet solutions
  • Registrations will be open from Monday 4th May, 2021.Please contact Jan Turner of PGG Wrightson on 06 323 2930
For more information on the sale, contact the bidr team on 0800 TO BIDR (0800 86 2437)

Our heart goes out to the organizing committee of the Allflex Coast to Coast Herd Tour. The announcement of change of covid levels a week prior to the start of the tour couldn’t have been worse timing.  Thank you for your support in the decision. For the benefit of the Hereford brand as well as limiting financial costs, the decision was made early. The committee are truly grateful to the sponsors who have pledged their commitment to 2022 as well as the numerous breeders who have left their money in the pot to cover their registrations for next year.  Roll on March 2022!

This month has once again been a big month for the technical committee. After over three years of working on NZ Herefords Selection Indexes with ABRI, the updated indexes have now been launched and your animals have been updated in the March group run.  Thank you to those members who took the time to attend the zoom presentation in March.  If you have any questions regarding the Selection Indexes, I strongly encourage you to read the information on the website first and in particular the Q&A section (link ) If you have further questions having read the information please email me on

Also, this month Neogen announced they are offering a commercial stand-alone Mandibulofacial Dysostosis (MD) test for $32 plus gst.  Ordering of the test must be via PBB as per other DNA tests, using the DNA order form.

With Sales just around the corner, the newsletter has included a reminder of some actions which will assist NZ Herefords staff as well as benefit marketing of your own stud.

Christine and I look forward to seeing many of you at the AGM and breed dinner followed by the National Seedstock Sale the following day.  Remember to book in early to the breed dinner as numbers are limited.

Wishing you and your family a very Happy Easter.

027 532 8919

Monday 10th May 2021, 6.00 pm
To be held at Orlando Country Club, 748 Rangitikei Line, Palmerston North.
All members are invited to attend.
  1. Meeting constituted
  2. Apologies
  3. Obituaries
  4. Minutes of 2020 AGM
  5. Matters arising from 2020
  6. NZ Herefords President and Treasurer’s Reports
  7. Election of Auditor
  8. Hereford Prime Chairman & Treasurer’s report
  9. General Business
Posy Moody
General Manager
NZ Herefords                                                                       1 April 2021

A Massive thanks! From all Hereford Youth

The NZ Hereford Youth Auction was held on the 11th March. Due to the postponement of the herd tour, the auction was held on bidr and what a success it was. We would like to thank everyone who supported the Auction, there was some very spirited bidding and it was great to watch.

With everyones support we raised $14,000 for NZ Hereford Youth - such a fantastic result! 

NZ Hereford Youth is grateful to everyone who donated items. There was a great range of items, something for everyone and we are truly grateful for your support. We also must say thank you to the bidr and PGG Wrightson teams for helping us to make this auction happen.

A special mention to Rob and Mary Ann Burrows, Beechwood Herefords, for their support of NZ Hereford Youth with the donation of the proceeds of their Lot 1 heifer sold in their heifer sale that was held on the same evening as the Youth Auction.

Thank you again to everyone for getting behind our Hereford Youth. With your help initiatives like the Development Forum become a reality. Click here to read the Auction results.

You are invited to join the Annual Breed Dinner at
Orlando Country Club, 748A Rangitikei Line, Palmerston North 
on Monday 10th May 2021.
Drinks and Dinner will follow the AGM at 6pm
Tickets cost $80.00 per person
Booking are essential.  Please contact Christine on 06 32130745 or by Wednesday 28 April to secure your tickets.  Numbers are limited and the cost of tickets will be charged to your NZ Herefords account.
Meet your incoming NZ Herefords Councillors.......

Alan Cook

Alan Cook first became a breeding member of the NZ Hereford Association in 1993 as a boy who'd had a passion for the Hereford breed from a very early age.
After completing a Bachelor of Applied Science (Agri) at Massey University, Alan worked on farms in the UK for 3 years before returning to NZ in 2003 and starting his professional career which has been in Commercial & Rural banking and finance ever since. 
Alan farms a total of 60ha of hill country on the outskirts of Feilding which includes a small number of registered Herefords.
Previously he has sat on the committee of Future Beef NZ, spent a year working as the General Manager of Angus NZ and was a member of the stakeholder group for the NZ Red Meat Profit Partnership.
"The challenges facing the Hereford breed, the beef industry in general, & breed associations, have many similarities. Survival means being socially, financially & environmentally sustainable in a rapidly changing world. I look forward to contributing to the NZHA Council in the coming years."

Willy Muir

William Muir is the current president of the South Auckland Hereford Club. He is a sixth generation farmer from Waiuku, North Waikato. He is married to Keely and has 3 daughters, Carlia 18, Brookelyn 15, and Eva 10.
Willy and Keely have a high input 135ha Dairy farm and a 660ha beef and dairy support block 5km apart. Willy is a passionate farmer who enjoys the challenges of it all. The Hereford interest comes from making the best use of steeper poor quality black sand country, on the coast and having a clean-up mob preparing pasture for young stock. Willy sells his bulls to his local dairy farmer colleagues. There are 190 cows to calve this year with approximately a quarter registered. Hereford and Hereford cross cattle are by far the most popular in his region.
Willy is a keen hunter gatherer and fisherman in his spare time. Also, at a community level has played rugby for 20 years for Waiuku and coached for the same club U21s, Prem reserve, and Prems. He is also the president of his local school Calf Club, and President of his area Group Day Calf Club.  

Important Reminders

Private Bull Sales 101

Pre Sale
  • Submit your samples for DNA tests NOW
  • Organize your catalogue through Pivot - refer to the Hereford Website for Hereford Sale Catalogue adverts and inform Pivot as to which advert you would like to use(link
  • Order new branded cups and serviettes from office
Reminder that AON and PGG Wrightson are both PREMIER sponors of NZ Herefords and while NZ Herefords do not dictate who you do business with, we do encourage you to help those who help us keep the cow fees down!

Post Sale
  • Submit sale results to Christine
  • Post photos on your FB page -wonderful Katie will be sharing on the NZ Herefords FB page, but can only do that if you post on your page
  • Transfer animals quickly after sale
NZ Herefords Magazine 2021
We hope you received your 2021 mag in your letterbox with the April edition of Country Wide magazine.  We are sure you will agree the new look magazine will be a welcome edition to the coffee table.

Remember to drop Christine an email ( if you want a supply of magazines at your annual bull sale or drop into the PBB office to collect.  South Island breeders, you can collect magazines from Steph Dew or Nick France.

Hereford Animal Disposal Lists (ADLs)

The 2021 ADLs are now available for all breeders to complete and must be submitted back to the office by 1st June 2021
These can be completed either electronically (preferred) or manually:

  • For those breeders who record electronically a worksheet will be loaded to your member login area on Internet Solutions, for you to create a batch of ‘Dam Disposals’ (you will NOT be sent a printed form). A tip sheet is available to help you through this process click here.
  • Those breeders who still manually record will receive printed paper forms in the post shortly.
  • Larger herds (e.g. 100 females) an electronic spreadsheet is recommended and can be requested from registry
  • ADLs can also be completed using recording software such as HerdMASTER4 or Stockbook

It is worth spending the time to get your ADL correct as the number of females recorded as active in your herd following the ADL cut-off, directly relates to the female fees you will be invoiced for in October. ADLs with no changes still need to be returned to the office or the office must be notified.
A reminder your 2020 calf registrations due 30th April 2021.  Late registration fees apply from 1st May.
Joining sires
Please note all joining sires BORN AFTER 1st January 2019 must be sire verified using a minimum of a 50K SNP test and NZ Herefords recommends best practice is to verify the dam as well.
Get your DNA samples in early for bull sale season  
In preparation for the upcoming sale season and with the move to SNP DNA, please ensure DNA samples are being taken and sent ASAP to get tested in order to meet the current NZ Herefords transfer requirements.
Tip sheets
Our registry tip sheets have been updated and are now on the website!
Tip sheets are designed to help you enter information into internet solutions and are great for jogging your memory -

Got questions about DNA Bundles, check out the facts here 

Save the date

April 9                 Seed Stock Sale Entries Close
April 16 - 18   NZ Hereford Youth Development Camp, Canterbury
April 30              Final date for 2020 calf registrations

May 7 - 9          Future Beef NZ, Hawkes Bay
May 10               NZ Herefords Council Meeting, Feilding
May 10               NZ Herefords AGM & Breed Dinner, Orlando Country, PNth
May 11                NZ Herefords Seed Stock Sale, Orlando Country, PNth

June 1                 ADL's due    
The board of Hereford Prime will be hosting a fundraising auction in conjunction with the NZ Herefords AGM and breed dinner on Monday May 10th.
The auction is being run to help raise some additional capital for the brand. The effects of Covid 19 are still having an impact and while the board and staff have tightened the belt even more than normal, it’s unknown when the markets will improve.

Throughput of Hereford Prime cattle has dropped in the past 12 months - largely due to the pandemic with some of our bigger tourism-driven restaurant markets operating at just a fraction of their normal trade, there’s also been cheaper imported beef entering the domestic market with food service outlets opting to put cheaper beef ahead of quality locally grown beef.

With this in mind, the board would like to invite any stud, Hereford Club or friend of the breed to consider donating an item that can be auctioned off.

We are gathering some great items together to offer on the night.

If you, your club or a business you know would like to support us please contact Natalie Campbell, HP Brand Manager (email: or get in touch with your your nearest HP Director no later than midday, Thursday April 15th.

We plan to promote the auction items and donating clubs, studs, individuals or businesses on our social media pages in the lead up to the auction.
Are you thinking about supplying cattle to Hereford Prime? Do you know someone that would like to supply?
Then get in touch with your nearest Hereford Prime procuring agent, to learn about the premiums you could earn by supplying the award-winning Hereford Prime beef programme.
Dave Whelan
Phone (07) 829 7926
Mobile 0274 784 941
Chris Swale, PGG Wrightson
Phone A/H (03) 489 4087
Mobile 027 442 5032
Lyndon Everton, 021 500 492
Otherwise feel free to give Brand Manager Natalie Campbell a bell on 0277 323 448.
National sale a step into the future
This year’s NZ Herefords National Seed Stock Sale, on Tuesday 11 May at the Orlando County Club, Palmerston North, will be the highlight of a two-day event including an education day, breed dinner and AGM, all leading up to a champagne breakfast incorporating the 2021 sale.
Stepping into the future, the sale will be run under a Helmsman format while simultaneously live streaming on the bidr® platform, New Zealand’s virtual saleyard.
After the 2020 sale was cancelled due to Covid and the lockdown, 12 months later confidence is back, particularly with bidr® gaining traction and giving livestock auctions much greater reach into an online nationwide gallery of buyers. With the new emphasis on technology, this event is set to showcase and celebrate the breed like never before.
As a Helmsman auction, bidding will not be available online, though contact details for the PGG Wrightson Genetics Team will be displayed on bidr®, offering anyone not present at the sale the opportunity to contact a representative at the Orlando Country Club and have them place a ‘on behalf’ bid.
Bulls selected for inclusion in the sale will be announced at the champagne breakfast, and available to view by video. Trophies will be presented to the vendor of the Champion bull and the High Selling bull. Vendors of the three top priced bulls will receive automatic entry for a bull at next year’s sale.
Registration for the sale opens on Monday 3 May.
Please contact:
Jan Turner
021 362 060, or speak with your local PGG Wrightson Genetics Representative.

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