Spotify’s “Car Thing,” its voice-enabled in-car device for controlling music, is now available to any US user who signs up to be on the waitlist. However, Car Thing will first be available to the users who signed up for the waitlist in April. The device can be mounted in the car and has touch, voice (“Hey Spotify”), and physical controls that listeners can use to access their favorite Spotify content. As more drivers turn to voice assistants in the car, major voice assistants are seeking to expand their share of the market. Now, the companies that create and control content are also exploring how their own products might provide more personalized and superior experiences directly to their customers.
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