Disney is officially bringing its “Hey, Disney” voice assistant to the Disneyland Resort in 2022. The custom assistant, which is a part of Amazon’s Custom Assistant program, was initially introduced in October at Amazon’s annual product launch event. “Hey, Disney,” will have its own custom voice and will also be able to share jokes, trivia, Disney character greetings and content, and more. The assistant debut will also be accompanied by the introduction of Disney’s MagicBand+ wearable for hands-free convenience. These developments are indicative of the company’s aspirations to build tech-driven, immersive experiences for guests.
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