Spotify is taking on Clubhouse with the global arrival of Greenroom, its live audio capability, on both iOS and Android. Using the Greenroom app, any Spotify user can join or host a live room based on topics like the NBA, comedy, celebrity news, and more. After the chat, users can even download the audio clips to turn them into podcast episodes. The app largely uses the foundation of Locker Room, the sports social audio app that Spotify acquired back in March. With big companies like Facebook and Twitter now populating the audio space, companies must determine how they can provide unique customer experiences by leveraging their core services.
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