This is a beastly piece from Samuel Scott on TechCrunch that made me think twice about how much I rely on Google Analytics.
A focus only on GA metrics often leads startups to move toward publishing not informational material but rather more and more “clickbait.” And clickbait might get more traffic, but will only reflect poorly on the brand and cause other damage, as well.
Besides, the number of pageviews is a useful metric only for websites whose main business model is online advertising (such as news websites), because each page view sends a server request for ad impressions. Companies, on the other hand, whose goal is to obtain more customers, often see that clickbait delivers a lot of traffic but fewer conversions in the end.
It sounds lame, but writing really is one of the best things we can do for our mental health. Here is a list of reasons to write, along with some simple exercises to help you get started.
So you think you aren’t a writer? You are wrong. No one is going to be grading you on length or content here. This is, very simply, about connect to yourself. It’s about getting to know you in a way we don’t allow ourselves because we are really skeptical, cynical, bastards at times. If you can, put those feelings aside and just try it for ten minutes, hell try for 60 seconds.
The mind is such a wondrously large and unexplored space, we have so many stories and tales bottled up in inside of us. Writing those down, committing those to paper can help you solidify who you are, and help you unearth things about yourself that you didn’t know.