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March 2017

POP Display Materials for Retail Planning

Whether March came in like a lamb or a lion in your part of the world, it’s half-way over and that means two things: Basketball Tournaments and Retail Merchandising Planning Season.

Efficiency, flexibility, and creativity are the hallmarks of successful merchandising material. Our customers often use those words to describe how our products perform for them. It’s why we match up perfectly with retail merchandising clients. Specialty manufacturing equipment right here in Minnesota and over 5,000 in-house dies allow us to offer innovative branding options to our clients at prices comparable to imports.

In this month’s featured article, learn more about the importance of brand continuity in merchandising material, and how it’s used in another industry you might not think has much in common with retailers – but actually faces the same challenges.

Rob Roy
President, Vinyl Art, Inc.

Keeping Up Appearances In The Retail Industry: The Importance Of Continuity For Your Brand Identity

How do you get people to think about your brand when your role is to feature and promote the brands of others? That’s the challenge retailers constantly face as they look for ways to outfit their stores with merchandising items. If you think about it, you’ve actually got 3 objectives:

Increase customer satisfaction by using merchandising to create a better shopping experience

Support vendor relations by helping them profile products

Promote their own overall brand

To outsiders, it might seem like your merchandising material couldn’t possibly serve all three masters at once. But, retailers do this all the time. The most successful ones know it all comes down to keeping their signals straight.

Read More

Point-of-Purchase (POP) Display Materials

Custom orders are our specialty! If we don’t have a die exactly matching your needs, they are inexpensive to make the exact size product you need. We have the ability to do small runs up to hundreds of millions of items if you need them for your large project.

Vinyl Art specializes in custom vinyl package designs and the manufacturing of custom flexible packaging and loose-leaf products. With over 35 years of experience and a commitment to quality, we can create customized flat format plastic products and custom vinyl designs to meet your unique needs. With over 5,000 dies in house, we have a lot of choices, and if we don’t have it we can make it.

VINYL ART INC guarantees the best products on the market, thousands of custom options, and quick turn around time – all for a competitive price.
Copyright © 2017 Vinyl Art, All rights reserved.

15300 28th Avenue N.
Minneapolis MN 55447

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