Good morning.
I’m Cassie Bustamante, editor of O.Henry, a sister publication of Business North Carolina. We have the joyful task of writing about the “art and soul” of Greensboro. I was invited to take a spin with today’s Daily Digest.
In the summer of 1999 just after I made my trek back from Maryland for my senior year at Wake Forest University, my life took a turn I hadn’t seen coming. I met a boy. Technically, a man, but who are we kidding? We were kids. We fell in love and our story began — right here in North Carolina.
We spent our young adulthood chasing careers and raising our own kiddos in many states: Tennessee, Texas, Louisiana and Maryland. But 20 years after our initial meet cute, we were ready to come back to the place where our paths had first intertwined. We heard — and answered — the siren call of North Carolina.
What was it that drew us back? Was it a longing to be back to that place in time where love felt young and new? Nah, we’re not that romantic. It was the affordability and the excellent state schools for our soon-to-be college-aged kids; the proximity to my husband’s favorite landscape, the ocean, and my own, the mountains; and, of course, the job change my husband took to get us physically here. Little did we know that I’d forge my way serendipitously and land at O.Henry magazine in Greensboro.
A couple of years after we made our journey “home,” Action Greensboro, a sector of the Chamber of Commerce, launched Boomerang Greensboro, a program that would help more than 200 people thus far return to the city that had once been their home. This initiative is filling the Gate City with community members who can help it continue to change for the better, creatively or economically.
For this story, I had the chance to sit down and talk with five “boomerangs” about what the “It” was that lured them back and what they hope to accomplish here, as well as how the new initiative supported them throughout the process. One thing is obvious in all of our stories: We’re all glad to be home.
Cassie
dailydigest@businessnc.com
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