Public Media Company | May 2021
Newspapers and Public Media, it's officially a thing 

You may have seen the recent announcement that the Colorado News Conservancy acquired a chain of family-owned weekly newspapers. The Colorado News Conservancy is a new public benefit corporation jointly owned and operated by The National Trust for Local News and The Colorado Sun, and backed by a number of local and national investors.

Have a similar project in mind? Public Media Company assisted with the business modeling for this acquisition, and both Managing Director Alison Scholly and Director Carlos Barrionuevo have extensive experience in this realm, having worked in newspapers for a combined 25 years. 

Does your community know you exist? Grow audience and revenue via increased awareness 

In our 20-year history, we’ve seen a lot of growth in public media. But there’s still room to increase public media's reach into new and non-traditional public media consumers. That’s why we’re hosting a webinar on how to take steps to grow overall awareness of your station in your community.

WMUK's Development Director Kim Willis will recount WMUK's digital campaign, and Colorado Public Radio's SVP Audience & Platforms Jodi Gersh will discuss the 2020 cross-media campaign deployed by Colorado Public Radio.
The webinar will cover how these campaigns got started, the marketing strategy, budgets and results. And for stations that think a marketing campaign is too expensive to execute, WMUK in Kalamazoo ran an all-digital marketing campaign, targeting listeners and potential listeners in the community to build awareness for their new station.  

Register for Webinar

Grow station audience and revenue via increased awareness

A webinar from Public Media Company, led by Alison Scholly, Managing Director
Wednesday., May 19, 2021, 3:00 PM Eastern Time (U.S. and Canada)

Register here, or click the button above.

Welcome to Kimberly Campbell, Marketing Manager 

We’re pleased to announce that Kimberly Campbell has joined Public Media Company as a Marketing Manager. Kimberly’s background is in strategic marketing and she has spent her career working in non-profit marketing and communications, which included a stint at WBEZ Chicago. Her goal: To tell the story of public media more broadly – whether on behalf of Public Media Company or our partner stations.

Recessions and underwriting, lessons learned

As we emerge from a COVID 19-induced economic slowdown, sponsorship can spring back quickly after a recession, with certain categories of advertisers leading the way. We’re hearing early reports that underwriting in the arts and travel are coming back as venues begin to open their doors. It's important to stay in front of sponsors, tell your story, and if you happen to have lost members of your sales team in the past year, hire quickly. This was the lesson from the last recession -- overall, investments in underwriting and membership staff correlated with accelerated growth in the decade following the Great Recession. 

If you suspect that your station is underperforming in underwriting, we can analyze how your station performs versus its peers and give you insights on what you can do to grow revenue.  For more information, reach out to Steve Holmes.

FCC Noncommercial Filing Window scheduled for Fall 2021

The FCC's broadcast construction permit auction has been scheduled for July 2021. And the FCC's non-commercial FM station filing window has been set for November. If you think you might have an opportunity, watch our webinar on how to prepare, then ask your engineer to study what spectrum might be available. If an opportunity appears right for you, Public Media Company can help you prepare a business model that will details costs and potential revenue. reach out to Evran Kavlak to learn more.

Public Media Company, Explained.

Yes, Public Media Company does a LOT, and it can be challenging to fully appreciate the breadth of our service to public media. For a full understanding of our core services and news about Public Media Company, check out our website at

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Public Media Company is a national non-profit consulting company that
fosters public media growth and impact.
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