Top Tips to Market Your Accessibility Mark Accreditation
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Top Tips to Market Your Accessibility Mark Accreditation
Do you actively promote your Accessibility Mark accreditation on a regular basis? To promote the scheme to people in the local community, you need to shout about it!

This is where good marketing is a powerful tool to draw people through the gate. We understand that funds are tight and spending lots of money on marketing would be
out of the question but there are ways to maximise how you market your business on a budget.

Press Releases – As an Accessibility Mark centre you have access to a marketing company who will write and issue press releases on your behalf. Make full use of this service if you have an event coming up or a story to tell. Feel-good, positive stories about your Accessibility Mark riders and their achievements will inspire others to start riding.

If you have a good story to tell or an event coming up email 
Social Media – Social Media platforms such as Facebook are one of the most effective ways of spreading a message far and wide and you don’t have to be a technical wizard to be successful. Create posts about your Accessibility Mark sessions and always include a relevant photo with every post. Remember to always secure the approval of everyone in the photo first.
Tag Accessibility Mark (@JoHayward_RDA) on Twitter and Jo Hayward RDA on Facebook so RDA can share your news and stories.
Website – Does your centre have a website? If so, create a page dedicated to Accessibility Mark. Include details about the scheme and how riding can be beneficial. Grab people’s attention by using some photographs to bring the page to life.

Posters and Leaflet – Make a list of possible places in the community that you could ask to display a poster. This could be shops, doctor’s surgery, community centres and local parish notice boards etc. Display the poster around the yard, not all visitors to the yard will now about your Accessibility mark accreditation!

Download a template poster by clicking here.

Events – Plan an event or Open Day to draw in people from the local community and families. You could offer yard tours to meet the ponies and hold a demonstration by current Accessibility Mark riders, to show off their skills. Think about ways that you can make your event unique to attract people’s attention.  Make sure you promote the event widely using press releases and social media.
British Blind Sport Activity Finder
British Blind Sport, the national charity for visually impaired (VI) people to access sport and physical activity has opened submissions for clubs to register for their upcoming Activity Finder, making it easier than ever for people with visual impairments to identify local activities offering a welcoming and positive experience.

Clubs and coaches, who wish to recruit people with a visual impairment to their sessions, are now able to register their club information with the Activity Finder, which will launch in May, by submitting a completed registration form.

To register click here.

To view a guide to delivering activities to visually impaired people that has been produced by British Blind Sport in partnership with RDA click here.
Copyright ©  2019 Riding for the Disabled Association, All rights reserved.
You are receiving this email because you are an accredited Accessibility Mark centre. 

Our mailing address is:
Riding for the Disabled Association
Norfolk House 
1A Tournament Court, Edgehill Drive,
Warwick, CV34 6LG.

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Riding for the Disabled Association · Norfolk House · 1a Tournament Court, Edgehill Drive · Warwick, Nln CV34 6LG · USA

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