Let's talk about your EMS…
You already know that your Email Marketing System (EMS) is a key piece of your author platform and book marketing strategy. I’ve been teaching on this topic for years. For the past few months, I have been reevaluating my system. I have been less than satisfied with MailChimp, and with the official announcement yesterday of Intuit purchasing MailChimp for $12 Billion, it’s time to get serious about this.
If you want to know more about the Intuit/MailChimp deal, read this article.
There are a number of other EMS tools available that would be ideal for your author platform and book marketing. Remember, you own your email list and website content, so those should be the two biggest foundational blocks in your author platform. You are only squatting or renting space on all the other social media platforms. I am debating between ConvertKit and MailerLite. Both of which have free accounts up to 1,000 subscribers.
Another advantage to changing my EMS tool is it will allow me to clean up or cull my email list. I’m averaging an open rate of over 40%, which is definitely above goal. I expect to lose up to 50% of my subscribers when I switch over, which is not a bad thing. You must remember that we write, speak, and sell books to get a message or story out and to be profitable, not popular. If you are only watching how many subscribers you have, then that is a vanity metric similar to likes and follows on social media. Our goal is to serve our ideal readers, sell books, and do our other things (many of you are speakers, editors, graphic artists, web designers, etc. in addition to authors). Stay focused on serving your true fans.
If you want to learn more about newsletter and email marketing specifically for authors, I recommend Newsletter Ninja by Tammie Labrecque. The book is short, and jampacked with step by step instructions and practical advice from beginner to advanced. A new, updated version is in the works.
In the next week or so, you will be receiving an email from me to subscribe to my new email list. If you are a writer and interested in learning more about book marketing, social media, and building your author platform, I hope you will subscribe.
Don't forget, Unleashing the Next Chapter has an online writing community where we also offer weekly group coaching. It’s free to join, and our members bring a lot of experience and expertise to the group. We meet through FB and Zoom.