The five most piping hot strategy links of the week.
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Strategy Soup

issue #143
Serving up the five most piping hot strategy links of the week to your inbox every Monday. Curated for you by Emily Edwards.

From Inc
Warby Parker Had a Mission. Its Customers Didn't Care. Here's How the Company Changed Its Message

From Nikki Parsons
Why Your Instagram Needs a Spring Clean

From Social Media Today
Pinterest Adds Conversion Optimization, New Video Ad Options

From Fashionista
The Line Between Social Media and Ecommerce is Starting to Disappear

From Search Engine Watch
Luxury Marketing Search Strategy, Part 1: Consumer Mindset

Fun Stuff to Click on ;)
Mariah Carey as whisks.
BTS is poised for world domination. 
Have you watched Guava Island yet?????
The GOT creators made us a Spotify playlist (with clues).
Kate McKinnon will star as Elizabeth Holmes in The Dropout on Hulu 
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