The five most piping hot strategy links of the week.
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Strategy Soup

issue #138
Serving up the five most piping hot strategy links of the week to your inbox every Monday. Curated for you by Emily Edwards.

From Adweek
The Next Wave of Podcasts is Coming—This Time From DTC Brands

From eMarketer
In Search of Scale, Direct-to-Consumer Brands Flock to TV

From Bloomberg
Digital Brands Are Booming. But Can They Save Malls?

From Shopify
New Realities Shaping Online Shopping 

From NYT
The Existential Void of the Pop-Up ‘Experience’

Fun Stuff to Click on ;)
The Sill quietly launched a plant forum.
Your next stocking stuffer– a folding straw.
Sopranos Style is everything you need.
Lizzo is supreme.
Glossier is launching a new brand the first week of March.
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