We Geek Out So You Don't Have To: Web Rendering Edition
Google's Web Dev Relations team recently put out a great resource on understanding and improving web rendering. We all design our websites, experiences, and content for users, i.e., actual people, and Google recommends the same. Their consistent stance is "don't focus on search; focus on users". However, here in the real world, we know that it's never quite that simple. At UpBuild, we've been obsessed with how client sites render for search engines for years, so it's especially cool to see this topic get more of the spotlight this month.
So that you don't have to slog through all that documentation, we asked Alex Ramadan — one of our Senior SEOs — to give us his take on it. Here's what he had to say.
Overthink your content and the purpose of your website, not the frameworks or fancy visual features that might look cool but provide little value (and can actually hurt your website's performance). Whether you're using server-side rendering, client-side rendering, or some combination of the two, focus on accessibility and speed and let that be your guiding light when building your sites."
Curious to learn more? Access the full resource here.